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How to Run Facebook Ads That Convert

Neil Patel

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. You’re paying for the extra emphasis; while that’s great if your goals include engagement or generating leads and sales, it’s not so great for discovery and brand awareness.

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How to Use Thought Leadership Marketing With Paid Ads

Neil Patel

Why Should You Use Thought Leadership Marketing in Your Paid Ads? Improve Brand Awareness and Exposure. Imagine a paid ad with insightful advice from a featured thought leader. When organizations advertise their conferences and events, they may also include your face, name, and credentials in their promotional content.

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What is Copywriting: A Basic Guide to Compelling Copy (+ Types)

Smart Blogger

The power of social media copywriting is vast, ranging from boosting your brand awareness, driving traffic to your website, and even skyrocketing sales with a single viral post. Email copywriters specialize in crafting engaging content for newsletters, promotional emails, and more. Thanks to email copywriting.

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7 Reasons Your Facebook Ads Don’t Convert (and How to Fix Them)

Neil Patel

What good is an awesome-looking ad, if the ad is shown to people who have no use for it? Think about it – if you aren’t interested in buying dog food, but a poorly targeted ad tries to promote some to you, even an awesome-looking dog food ad isn’t going to change your mind on the matter.

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3 Fundamentals of Copywriting: Mastering the Art of Persuasive Communication

Credible Content

Brochures and Flyers: Printed materials used for promotional purposes. Video Scripts: Writing persuasive scripts for promotional or informational videos. Effective copy has the power to engage, persuade, and ultimately drive customers to take action. Sales Pages: Pages dedicated to showcasing and selling products or services.

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How to Use The Facebook Creative Hub

Neil Patel

It will instantly tell you if your image will negatively or positively impact your ad performance. Share Ad Mock-Up With Your Team. Once you’ve added your images, ad copy , link, and call-to-action , you can generate a link to share with your team. Publish Your Ad. Add Media to Facebook Creative Hub.

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LinkedIn Ad Best Practices: Comprehensive Guide

Neil Patel

Reach measures how many individual users see content or a profile in their network feed; it’s the total of how many individual users get to see your ads in their home feed. Growing the reach of your page helps spread brand awareness and increase engagement from new potential customers.

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