Ad Copy, Communication, Persuasion and Workshop

What is Copywriting: A Basic Guide to Compelling Copy (+ Types)

Smart Blogger

MAY 25, 2023

Ready to unlock the secrets of persuasive writing? If so, congratulations, you’ve encountered the persuasive power of copywriting ! In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. Let’s dive right in!

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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

MAY 14, 2024

This includes your audience’s: Interests and buying habits Pain points Preferred methods of communication Create Buyer Personas Organize your findings into buyer personas. For starters, the colorful design communicates the brand’s lively visual identity. Like an email subject line, ad copy, or landing page.

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Content Pro Pulse

What is Copywriting: A Basic Guide to Compelling Copy (+ Types)

Small Business Marketing: 6 Proven Strategies for More Reach

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