How to Create The Perfect Call-to-Action
Neil Patel
APRIL 22, 2021
Russ Henneberry, Director of Editorial for Digital Marketer, strategically uses the power of instant gratification to craft his call-to-action messages. Copywriters know that people buy products emotionally, then justify the purchase with logic. His call to action wording is “Get Ebook,” but it’s been converting well for him.
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