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See how Emma uses both AI and EI to write an ad for eco-friendly skincare products.

Nick Ursborne

Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. It even came up with our copywriter’s name… Emma. Step 2: Generating a Basic Framework Utilizing the AI’s capabilities, Emma requests a series of basic ad copy drafts that align with her findings.

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What is Copywriting: A Basic Guide to Compelling Copy (+ Types)

Smart Blogger

Have you ever wondered, “What is copywriting, and how can I use it to create compelling content?” This article isn’t just about defining copywriting; it’s about showing you, yes you, how to turn ordinary words into extraordinary messages that captivate your audience. What is Copywriting? Intriguing?

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How to Create The Perfect Call-to-Action

Neil Patel

Copywriters know that people buy products emotionally, then justify the purchase with logic. When writing your call to action, you should find a way to integrate these persuasive words : You Free Bonus Because Instantly New. This copywriting technique has long been used by Dan Kennedy, Ted Nicholas and other renowned copywriters.