article thumbnail

How to Humanize PPC Ads

Neil Patel

Working with the ad agency, Anomoly, Converse included keywords teenagers might use when searching online, like “spelling bee” or “how to talk to girls.”. Converse’s campaign allowed it to launch a dialogue with shoppers and used ad copy and microsites to engage consumers, rather than going with the traditional advertising approach.

Ads 81
article thumbnail

The Copywriter’s Journey: Charting a Successful Copywriting Career Path

Copywriter Collective

But copywriters are creatives who can manipulate language in a unique way. They can make a pretty standard ad copy sound so exciting. In marketing, copywriters create written content or copy for advertising purposes. They must also have a creative streak to churn out a good copy. Sounds pretty simple, right?