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The Copywriter’s Journey: Charting a Successful Copywriting Career Path

Copywriter Collective

But copywriters are creatives who can manipulate language in a unique way. They can make a pretty standard ad copy sound so exciting. In marketing, copywriters create written content or copy for advertising purposes. They must also have a creative streak to churn out a good copy.

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What is a Copywriter? The Ins (& Outs) of a Intriguing Profession

Smart Blogger

With every project comes the opportunity to learn about different industries, consumer behaviors, and marketing strategies. And as digital marketing evolves, there are always new techniques, trends, and platforms to explore. A knack for creative writing is, of course, crucial.

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How to Choose The Right PPC Agency

Neil Patel

PPC is an exciting form of digital marketing because you can directly tie revenue generated to ad spend. Mobile devices account for over half (53%) of clicks on search ads. The era of designing creatives and writing copy for desktop first… is over. Do you need help with design or ad copy as well?

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Supporting Small Business Saturday with 2020-Conscious Marketing

Moz

Bring creativity to bear in publicizing your most compelling reasons to shop local on Facebook, Twitter, Instagram, YouTube, and other social media platforms. I’ll follow any marketer who takes the leap from local SEO to local business advocate. In particular, marketing on the promise of dubious convenience is as old as commerce.

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How We Became Digital Marketers in Just One Summer

Moz

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

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The 5 Best PPC Companies of 2020

Neil Patel

PPC is an exciting type of digital marketing because you can quickly and directly evaluate your investment return. We’ve helped companies like Intuit, GM, and Facebook make more money authentically, using our data-driven approach to digital marketing. . Let’s get started! The 5 top PPC companies in the world.

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What is Copywriting: A Basic Guide to Compelling Copy (+ Types)

Smart Blogger

It’s a crafted blend of creativity, psychology, and market savvy that’s designed to catch your attention, engage your interest, and guide you towards a specific outcome. The Power of a Great Copywriter in Your Digital Marketing Plan Imagine your digital marketing plan as a well-oiled machine.