Smart Blogger

MAY 26, 2023

With every project comes the opportunity to learn about different industries, consumer behaviors, and marketing strategies. And as digital marketing evolves, there are always new techniques, trends, and platforms to explore. A knack for creative writing is, of course, crucial.

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Copywriter Copywriting Persuasion Freelance Copywriting 74

Neil Patel

OCTOBER 7, 2021

6 Clever Ways to Use Typos and Misspellings in Paid Ad Campaigns. Sometimes using conventional digital marketing practices only puts you in the same league as your competitors. In today’s crowded market, you may need to give yourself an edge. Creativity is an essential element of creating paid ads that work.

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Ads Brand Awareness Keywords Digital Marketing 139

Smart Blogger

JULY 11, 2023

Ad Creation After the keywords are chosen and bids are placed and accepted, businesses focus on crafting irresistible ads. The more these ads are creative, engaging, and tailored to resonate with the target audience, the better. In this rapidly evolving digital marketing field, staying updated is key.

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Engineering Landing Page Marketing Construction 59

Neil Patel

AUGUST 25, 2020

PPC is an exciting form of digital marketing because you can directly tie revenue generated to ad spend. Mobile devices account for over half (53%) of clicks on search ads. The era of designing creatives and writing copy for desktop first… is over. Do you need help with design or ad copy as well?

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Agency Landing Page Digital Marketing Social Media 133

Copywriter Collective

JANUARY 24, 2023

But copywriters are creatives who can manipulate language in a unique way. They can make a pretty standard ad copy sound so exciting. In marketing, copywriters create written content or copy for advertising purposes. They must also have a creative streak to churn out a good copy.

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Copywriter Copywriting Creative Director Portfolio 52

Neil Patel

APRIL 28, 2021

It can help your ads build connections and trust with your market and ultimately increase your business. It also takes you away from the nameless, faceless, robotic approach that can be digital marketing at its worst. Let’s dive in, and then we’ll discuss different ways you can humanize your PPC ads. It’s simple.

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Ads Creative Director Storytelling Advertising 81

Neil Patel

FEBRUARY 17, 2021

Sales promotions and paid campaigns go hand-in-hand, which is why you likely see them all the time on paid ads. 10 Sales Promotion Ideas for Paid Marketing Campaigns. There’s no limit to what you can do with sales promotions; one of the few things that could be holding you back is your creativity.

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Promotion Sales Ad Copy Retail 131

Smart Blogger

JULY 31, 2023

It’s here to aid, not replace, human creativity. Consistency : Ever had those days when the creative juices just aren’t flowing? Here are a few things to bear in mind: Lack of Creativity : While AI can mimic human language, it can’t replace human creativity. From social media captions to ad copies, Copy.ai

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Blog Writer Writer Content Creation Long Form Content 72

Neil Patel

JUNE 23, 2021

Most ads are a waste of money. If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward.

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Ad Copy Copy Ads Persuasion 136

Content Hacker

JUNE 30, 2023

Skillshare: Focused on creative skills such as design, photography, and writing. Step #1 : Identify your ideal customer profile to create highly targeted ads that resonate with them. Step #2 : Craft compelling ad copy and visuals that showcase the benefits of enrolling in your course.

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Collaboration Blog Blogging Banking 98

Neil Patel

NOVEMBER 23, 2021

One significant advantage of responsive display ads is that they offer more text fields for you to work with. While this is great as it gives you more opportunities for creativity and to get your message across, there is a caveat—not all text will be shown together. Responsive Display Ads Conclusion.

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Ads Landing Page Text Copy 112

Backlinko

JUNE 2, 2023

Over 90 copywriting templates : This includes templates for digital ad copy, eCommerce copy, and social media content. You’ll never lose that much-needed ad copy again!). For my prompts, I chose “what is content marketing?” What I like: The fact that Copy.ai particularly struggles with dates.

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Content Landing Page Ad Copy Copy 67

Moz

NOVEMBER 2, 2020

Bring creativity to bear in publicizing your most compelling reasons to shop local on Facebook, Twitter, Instagram, YouTube, and other social media platforms. I’ll follow any marketer who takes the leap from local SEO to local business advocate. In particular, marketing on the promise of dubious convenience is as old as commerce.

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Marketing Agency Education Food 71

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

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Digital Marketing Marketing Advertising Ads 64

Neil Patel

MAY 14, 2021

Whether you’re writing product descriptions or PPC ads , there’s a huge volume of work involved, and the repetitive nature of the tasks can drain your creativity. Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks? Copywriting is hard. I’ll give you an example.

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Copywriter Copywriting Writing Script 143

Smart Blogger

MAY 25, 2023

It’s a crafted blend of creativity, psychology, and market savvy that’s designed to catch your attention, engage your interest, and guide you towards a specific outcome. The Power of a Great Copywriter in Your Digital Marketing Plan Imagine your digital marketing plan as a well-oiled machine.

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Copywriter Copywriting Copy Persuasion 72

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Many authors, information marketers, and public speakers are doing exactly that. Step #5 Build Compelling Ad Creative (With These Tips) Creating a Google Ads ad takes minutes.

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Ads Landing Page Ad Copy Advertising 145

Neil Patel

APRIL 5, 2023

iSpionage It can be tough to make headway when you’re competing on price, creative elements, and competitors’ budgets, but have no fear. In addition, you can also check out the PPC competitors, SEO competitors, ad copy, and related keywords that triggered the ads. Keep an eye out for the top-performing ads.

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Social Media Keywords SEO Advertising 133

Neil Patel

AUGUST 18, 2020

PPC is an exciting type of digital marketing because you can quickly and directly evaluate your investment return. We’ve helped companies like Intuit, GM, and Facebook make more money authentically, using our data-driven approach to digital marketing. . Strategy + creative + the right audience segments = high ROI.

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Agency Landing Page Consulting Portfolio 144

Neil Patel

NOVEMBER 12, 2020

Despite the wealth of advice out there on optimizing PPC campaigns , it’s easy to get stuck in a routine of researching keywords, testing new ad copy , and creating new landing pages. Or this creative McDonalds SWOT graphic by Creately. Alternatively, you could work with a digital marketing consultant.

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Landing Page Ad Copy Ads Keywords 138

Content Hacker

JANUARY 10, 2024

These platforms are like creative co-pilots who never tire out — ready 24/7 to spitball fresh concepts or refine your drafts until they shine. AI Image and Video Creation One emerging trend that’s making waves in digital marketing is AI-powered image and video creation. Say hello to more targeted campaigns as well.

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Content Creation Brand Content Proofreader 40

Verblio

NOVEMBER 4, 2022

Jasper is a tool that uses GPT-3 to generate content, including social media posts, ad copy, blog posts, emails, and more. (If I gave it a spin, with the topic of “ content marketing KPIs ” and a friendly tone of voice for an audience of digital marketers. Knowledge is power. What is Jasper and how does it work?

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Persuasion Writer Long Form Content Engagement 52

Backlinko

FEBRUARY 19, 2024

In the fast-paced realm of digital marketing, understanding and outperforming your competitors is not just an advantage, it’s a necessity. Competitor analysis, a critical skill for any marketer, provides insights that can be the difference between leading the market or lagging behind. Let’s dive in.

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Ad Copy Landing Page Social Media Keywords 91

Smart Blogger

OCTOBER 16, 2023

And it works, not just for headlines in men’s and women’s magazines, but for messages to your email list, subheads in your articles, ad copy — anything. As a writer (or marketer ), you can use words that inspire lust to make almost anything intriguing. Graphic, yes, but also true. Back to Top Go Ahead and Tell Me. Good words.

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Persuasion Copywriter Copywriting Freelance 98