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The Copywriter’s Journey: Charting a Successful Copywriting Career Path

Copywriter Collective

You see, copywriters play a critical role in the marketing department. Whatever copy they come up with must be persuasive, educative, and interest-generating. The copy should persuade, tell a story, and sway audiences to take a specific action. They can make a pretty standard ad copy sound so exciting.

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What is a Copywriter? The Ins (& Outs) of a Intriguing Profession

Smart Blogger

With every project comes the opportunity to learn about different industries, consumer behaviors, and marketing strategies. And as digital marketing evolves, there are always new techniques, trends, and platforms to explore. Step 5: Get to Grips with Digital Marketing Copywriting and digital marketing go hand in hand.

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How to Choose The Right PPC Agency

Neil Patel

Without this essential set of information, you’ll have a hard time making an educated decision. PPC is an exciting form of digital marketing because you can directly tie revenue generated to ad spend. Do you need help with design or ad copy as well? Well-versed in all things digital marketing.

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Supporting Small Business Saturday with 2020-Conscious Marketing

Moz

Today, I’m urging every business owner and marketer to consider dedicating space to a concerted educational campaign on the topic on their websites, social profiles, local business listings, reviews, and real-world interfaces. If conscious local shopping is the goal, education is the key to helping customers make informed choices.

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How We Became Digital Marketers in Just One Summer

Moz

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

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The Ultimate Guide to Choosing a Freelance Niche

Freelance Magic

Whether you’re a freelance writer or a digital marketer, the market is competitive. Education is no longer confined to the four walls of a school. Whether you’re a freelance writer, designer, or digital marketer, the finance industry needs high-quality service providers. Get Clients Quicker! .

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What is Copywriting: A Basic Guide to Compelling Copy (+ Types)

Smart Blogger

Content writing is typically more informational and educational, creating long-form content like blog posts or articles designed to inform or entertain the reader. The Power of a Great Copywriter in Your Digital Marketing Plan Imagine your digital marketing plan as a well-oiled machine.