David Meerman Scott
MAY 8, 2024
In a massive fail, Apple used a truly heartbreaking video to launch its new iPad Pro yesterday. I’m not the only one who is disappointed in a company that was founded to aid in creativity.
The Idea Logical Company
MAY 8, 2024
It is four years since Covid and eight years since I have had staff helping me serve consulting clients. My insight into the commercial world of book publishing is no longer informed by daily contact with people making their living in it. In fact, a big chunk of my “professional” activity these days is helping authors decide how to bring their book to market, with “through a regular publisher with an advance-against-royalties deal” being among the least likely of the poss
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Content Marketing Institute
MAY 8, 2024
Many companies present a list of what not to do and call them their “employee social media guidelines.” Innovative brands see the power of employee ambassadors. Here’s how to create company social media guidelines for the win.
Blogging From Paradise
MAY 8, 2024
Blogging presents you with a challenging point. On one level you wish to put yourself out there to be seen by the world.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Backlinko
MAY 8, 2024
Want to attract prospects and land more cases from search engines? Investing in lawyer SEO can keep a steady stream of leads flowing into your firm year-round. For example, Google, “employment lawyer Seattle.” Here are the results: HKM Employment Attorneys has the top spot on Google Maps and in Google search. This one page sends an estimated 2.2K monthly visitors to the firm’s website, which would cost over $7,000 in Google Ads.
BKA Content
MAY 8, 2024
How Much Does Content Marketing Typically Cost? Content is king in the marketing world, and for good reason. In fact, 73% of business-to-business (B2B ) marketers use content marketing. Companies lean on content marketing to build their lowest sales funnel, as it is one of the best ways to cast a wide net of leads. However, content marketing can be costly and time-consuming for companies.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
iWriter
MAY 8, 2024
Are you ready to take your YouTube channel to the next level? Scriptwriting is crucial in creating engaging and successful videos, but it’s easy to fall into common traps that can hold you back. In this post, we’ll explore five scriptwriting mistakes that could be sabotaging your YouTube success. Don’t let these pitfalls stand in your way – read on to learn how to avoid them and start creating content that truly shines!
Jane Friedman
MAY 8, 2024
Photo by Espen Bierud on Unsplash Today’s post is by author and book coach Susanne Dunlap. There are many ways to create forward momentum in a story: layering in unanswered questions that create suspense, for instance. Or building a solid cause/effect trajectory from scene to scene, and having your protagonists move inexorably forward on their character arcs via action>reaction>decision>consequence.
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