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What are the differences between Copywriting and Content writing?

Content Writing

Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns. While both play a big role in many digital marketing campaigns, their purpose is starkly different.

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What is Copywriting: A Basic Guide to Compelling Copy (+ Types)

Smart Blogger

Content writing is typically more informational and educational, creating long-form content like blog posts or articles designed to inform or entertain the reader. The Power of a Great Copywriter in Your Digital Marketing Plan Imagine your digital marketing plan as a well-oiled machine.

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How to Create The Perfect Call-to-Action

Neil Patel

If you want to learn how to write the perfect call-to-action that’ll captivate your target audience, educate them and increase your conversions, this in-depth article was written with you in mind. Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. Conclusion.