Remove Ad Copy Remove Landing Page Remove Sales Copy Remove Search Engine Optimization
article thumbnail

What are the differences between Copywriting and Content writing?

Content Writing

Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns. It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice. Copywriting.

article thumbnail

What is Copywriting: A Basic Guide to Compelling Copy (+ Types)

Smart Blogger

SEO Copywriting Ever wondered how some web pages always seem to have a VIP pass to the top spots in Google search results? SEO, or Search Engine Optimization copywriting, leverages keywords — those commonly searched terms that your audience types into search engines — to improve a website’s visibility and ranking.