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How I’ve Run Postcard Campaigns for E-Commerce Brands That Get Over 20x Return on Ad Spend

Buffer

I bet that’s a sentence you’re surprised to hear in a world of flashy social media videos and hyper-targeted online ads. While those may be cheaper strategies upfront, there’s a higher chance your brand will get lost in the fray, leading to a lower return on your investment.

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See how Emma uses both AI and EI to write an ad for eco-friendly skincare products.

Nick Ursborne

All that said, let’s see what it came up with… The prompt I wrote: Describe a scenario where a copywriter is tasked with creating ad copy for a new line of eco-friendly skincare products. Step 2: Generating a Basic Framework Utilizing the AI’s capabilities, Emma requests a series of basic ad copy drafts that align with her findings.

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Why You Should Create Mobile Ads for Engagement (and Not Just Conversion)

Neil Patel

Optimizing mobile ads is a tactic in almost every business owner’s toolbox. More often than not, the CTA on those ads is asking for a conversion of some sort. But is that all mobile ads are good for? Is that even what mobile ads are best for ? Mobile ads themselves aren’t a waste of money.

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Why You Should Prioritize Engagement Content Metrics

Contently

Engagement content metrics are a powerful way to gain deeper insights into our content’s performance and determine whether or not it’s having the desired effect. Engagement content metrics can also help you determine the best times and formats for distributing your content, as well as which topics generate the most interest.

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Social Media Engagement: What, Why, & How to Use it (+ Tips)

Smart Blogger

Unsure about social media engagement? Imagine effectively engaging with your audience, like enjoying a friendly chat over coffee. Understanding the Essence of Social Media Engagement Imagine inviting guests to a party but not mingling with them; disappointing, right? That’s what social media without engagement feels like.

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How to Utilize Questions in PPC Ads to Get More Engagement

Neil Patel

How often do you see ads asking a question? Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. In this article, we’ll discuss why you should consider asking questions in your PPC ads and provide tips about best practices in doing so. Why Should You Use Questions in Your PPC Ads?

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Storytelling: Are you good at it?

Kayleigh Moore

Brands and businesses are just conduits for us to connect as human beings. Stories that tap into emotion and make us feel something register much differently than a quick ad pitch. Good storytelling = engaged audiences. They capture our goldfish-level attention spans and keep us engaged. But he does it with such… finesse.