Remove Ads Remove Communication Remove Persuasion Remove Telecommunication
article thumbnail

How to Use The Five-Act Structure to Turn Concepts Into Compelling Stories

Freelance Writing Jobs

That main “character” of your piece could be the marketer trying to solve their abandoned digital cart problem or a disappointing return on ad spend. In an article about improving team communications, this might be where you make the sale for your product’s asynchronous communication feature.

Concept 52
article thumbnail

How to Use The Five-Act Structure to Turn Concepts Into Compelling Stories

Freelance Writing Jobs

That main “character” of your piece could be the marketer trying to solve their abandoned digital cart problem or a disappointing return on ad spend. In an article about improving team communications, this might be where you make the sale for your product’s asynchronous communication feature.

Concept 52
article thumbnail

How to Create The Perfect Call-to-Action

Neil Patel

In the same vein, when people are delighted with the copy on your landing page or PPC ads , they’ll click, because they perceive a benefit. When writing your call to action, you should find a way to integrate these persuasive words : You Free Bonus Because Instantly New. Stick to your promise and your conversion rate will be high.