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What’s the Difference Between a Content Creator and an Influencer?

Neil Patel

In today’s internet-focused age, words like “content creator” and “influencer” are thrown around on nearly every social media platform. In a nutshell, content creator is a broad term describing someone who produces some form of content, including but not limited to blog posts, videos, photography, and reels.

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How to Build a Great Content Marketing Editorial Calendar

ContentWriters

For example, if you hire a freelance writer to create a blog post for you, sub-steps may include establishing the topic, providing the freelancer with a content brief, choosing a deadline, editing the post, commissioning or selecting graphics, and formatting the content in your content management system (CMS) before publishing.

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Best Content Management Systems

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. A content management system—CMS for short—gives you the ability to publish content on the Internet. There are tons of different content management systems available on the market today.

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Geeky Skills to Work Smarter: Optimizing a Blog Post with SEO, UX/UI, & Copywriting

Freelance Union

A few other ways to incorporate keywords in the content are with internal linking and alt text. Internal linking is the practice of linking to other relevant content within your website. Alt text is text that provides image descriptions and context that both improves accessibility and better search engine understanding. 

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Why Are Keywords So Important for Your Website?

Neil Patel

Lower scores mean the keyword is easier to rank for, while higher ones mean it’s more difficult: The average cost-per-click (CPC) is the amount you need to pay Google for each click if you want to run an ad in Google search. Organic traffic” is traffic that comes from regular Google search results—not ads.

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The 9 Core Roles on an Established Content Team

Intergrowth

Depending on the size of their company, the CCO may not interact directly with content or content creators. Instead, they work with the directors and managers who oversee content production and have a more hands-on relationship with actual marketing materials.

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25 Social Media Tools That Experts Use to Streamline Their Marketing

Neil Patel

Then, I added a fifth miscellaneous category at the end. Content Research and Discovery. It can be overwhelming to find value-added content in all that noise. Biteable allows you to create videos, animations, motion graphics, and a number of other visuals for social, ads, and even presentations. CoSchedule.