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How to Use The Five-Act Structure to Turn Concepts Into Compelling Stories

Freelance Writing Jobs

A freelance content writer or in-house marketing professional. That main “character” of your piece could be the marketer trying to solve their abandoned digital cart problem or a disappointing return on ad spend. It’s an effective persuasive writing technique for marketing copy and content. Who is the character?

Concept 52
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How to Use The Five-Act Structure to Turn Concepts Into Compelling Stories

Freelance Writing Jobs

A freelance content writer or in-house marketing professional. That main “character” of your piece could be the marketer trying to solve their abandoned digital cart problem or a disappointing return on ad spend. It’s an effective persuasive writing technique for marketing copy and content. Who is the character?

Concept 52
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How to Create The Perfect Call-to-Action

Neil Patel

In the same vein, when people are delighted with the copy on your landing page or PPC ads , they’ll click, because they perceive a benefit. When writing your call to action, you should find a way to integrate these persuasive words : You Free Bonus Because Instantly New. Stick to your promise and your conversion rate will be high.