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How to Craft and Measure Profitable Funnel Conversions from Scratch

Neil Patel

To turn that traffic into something useful later on, you need a lead-generating landing page for people at the top of the funnel. They may find it through your PPC ads, in search results, or even through social media. They may find it through your PPC ads, in search results, or even through social media. Social Media.

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Best Marketing Automation Software

Neil Patel

Smaller businesses with simple campaigns may not utilize a wide range of channels and can get away using a more affordable tool. Do you need to score leads and prospects? Maybe you want to combine SMS, email marketing, and Facebook ads in the same customer journey. Automation is at the heart of every tool on this list.

Marketing 145
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New Year…New Content Marketing Trends

iWebContent

Businesses give these away as a means to generate leads, hoping to attract the attention of new customers while also keeping the attention of current ones. But even an incredibly well-written piece of content can only do so much if your site is covered in pop-ups and ads.

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How to Convert Visitors from Your About Page

ProBlogger

One of the most under-utilized pieces of website real estate out there is the About Us page. Instead, use your “About” page as a springboard to increase engagement with your readers and the number of conversions that result from this valuable web content. This guest post is by AJ Kumar of Single Grain. The result?

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LinkedIn SEO Tips: Optimize Your Profile And Content

Backlinko

Lead generation: For businesses, an optimized LinkedIn profile can generate leads, improve brand recognition, and facilitate meaningful connections with potential clients or customers. They are limited to 220 characters, so you need to make sure you utilize this space wisely. That’s where headlines come in.

SEO 97