The Write Life

FEBRUARY 10, 2024

From the persuasive prose of a seasoned copywriter to the captivating narratives of a storyteller, trigger words help breathe life into written content, transforming passive readers into active participants. Solution: Suggests a means of solving a problem, adding practical value. 30 action-oriented trigger words 1.

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Writer Storytelling Sales Copy Engagement 64

Neil Patel

APRIL 20, 2021

In the book Influence: The Psychology of Persuasion , author Robert B. For example, Dan Kennedy wrote sales copy that generated over $10 million in sales over the years. Most people have generated more leads through Facebook ads than Google Ads. Spend time building your influence. Cialdini, Ph.D.,

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Sales Content Creation Advertising Education 137

Ashleyn Writes

OCTOBER 1, 2021

Let’s talk about your sales copy and your sales pages, because the copy on that offer page is gonna make or break your website launch, your offer launch, whatever it is you’re putting out there, and finally sling it. BUT at some point you need to shut up a little bit. CLICK BELOW TO PIN IT!

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Persuasion Copywriter Copywriting Copy 130

Smart Blogger

MAY 25, 2023

Ready to unlock the secrets of persuasive writing? If so, congratulations, you’ve encountered the persuasive power of copywriting ! In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. Let’s dive right in!

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Copywriter Copywriting Copy Persuasion 76

Buffer

MAY 23, 2024

They embed core persuasion techniques that have stood the test of time. It’s a mouthful to speak, but it has all the elements of persuasion: Attention : This is a hook showcasing the benefit of your product or service. Why do copywriting formulas work? Copywriting formulas work because they play on primal human psychology.

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Copywriter Copywriting Social Media Persuasion 120

Smart Blogger

JANUARY 19, 2023

Unlike magazine, TV, and billboard ads — whose purpose is to create brand awareness — direct response copywriting is persuasive copy that gets readers to take immediate action , like: Subscribe to an airfare discount newsletter. “ Ogilvy cemented his legacy with magazine ads for Rolls Royce, Hathaway Shirts, and Schweppes.

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Copywriter Copywriting Persuasion Copy 93

Neil Patel

APRIL 22, 2021

In the same vein, when people are delighted with the copy on your landing page or PPC ads , they’ll click, because they perceive a benefit. When writing your call to action, you should find a way to integrate these persuasive words : You Free Bonus Because Instantly New. What’s the Problem-Solution Process For CTAs?

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Landing Page Lead Generation Persuasion Telecommunication 145

Credible Content

MAY 30, 2023

The ability to craft compelling, engaging, and persuasive content is paramount in capturing the attention of your audience and driving desired actions. Whether you’re writing blog posts, social media updates, or website copy, here are 15 essential writing skills that every professional content writer must master.

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Content Writer Writer Writing Proofreader 130

Enchanting Marketing

OCTOBER 25, 2022

But its sales copy is almost as seductive as its design. A common trick of persuasive marketing copy is to communicate both benefits and features : Benefits explain to customers how a product will improve their lives and that’s why they may want to buy (e.g., Your sales copy is about your product, right?

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Sales Copy Copy Sales Persuasion 240

Smart Blogger

MARCH 14, 2023

Scripting for Videos, Webinars, and Ads Remember, copywriting isn’t limited to the written word anymore. For example, we have a video sales page for our Freelance Writer’s Toolkit that converts quite well: Before producing the video, first I wrote a script: This may come as a surprise, but I also script many of my webinars as well.

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Copywriter Copywriting Freelance Copywriting Script 122

Income Diary

AUGUST 29, 2023

Back in 2006, I wrote newspaper ads in my favorite café. 45 minutes later I’d give him two ads to test. Then write the ad. Actually, while I was having cake and coffee I looked at the Empathy Map answers the ad “wrote itself.” Not separately like I used to do when writing newspaper ads. Empathy Mapping.

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Content Creator Engineering Blogger Copywriter 115