Jane Friedman

JANUARY 17, 2024

This week, my sophomore novel Valley Verified came out into the world—exactly one year after my debut novel The Fraud Squad was published. Back then, I was blissfully ignorant of the intricacies of the publishing industry. Photo by Ryan Graybill on Unsplash Today’s post is by novelist Kyla Zhao.

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Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. A great way to start is with a conversion-based Facebook ad campaign. However, if you want to be successful, you need to know how to craft Facebook ads that convert. Not so much.

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Neil Patel

FEBRUARY 9, 2021

Despite your best efforts and no matter good your team is, mistakes in paid ads are inevitable. To solve this problem, you need to understand how to edit paid social ads. 4 Reasons to Edit Paid Social Ads. I’ve published a lot of social ads in my career, and I can tell you it’s a relief to know how to edit paid ones.

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Neil Patel

DECEMBER 26, 2020

How you choose to promote events can have a direct impact on how successful that event is. For brands with an established place in the online hierarchy, their event promotion efforts don’t have to be particularly intense or creative. That’s why I put together this guide to event promotion for online and in-person events.

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Content Marketing Institute

NOVEMBER 18, 2019

Sure, publishing a post to your Facebook page might get some views. Maximize your reach with Facebook ads. Continue reading → The post How to Use Facebook Ads to Promote Your Content appeared first on Content Marketing Institute. But you didn’t create the content for only a few people.

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Credible Content

JUNE 23, 2023

A pop-up ad that says “Don’t Miss This Limited-Time Offer! After all, no matter how many web pages and blog posts I publish on my website, in the end, I want my prospective clients to contact me for content writing and copywriting assignments. Get 50% Off Your First Order of XYZ Product Today Only!”

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Neil Patel

FEBRUARY 23, 2023

Then you’ve probably looked at LinkedIn ads. That said, there’s no point in advertising on the site unless you follow LinkedIn ads best practices. In this post, I explore how you can set up LinkedIn ads to connect you with your target customer without annoying them. Scroll along to ‘Ads’ on the end and click.

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Neil Patel

MARCH 17, 2021

Still, as you probably know, the social networking site also provides plenty of paid advertising opportunities that let you target your followers, automate your bids, and promote your business. When used properly, these ads enable your brand to gain visibility and attract more followers, click-throughs, and app downloads.

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The Creative Penn

AUGUST 7, 2023

In the intro, The Hotsheet useful newsletter; Book publishing is broken ; In the US, the Federal Trade Commission is about to launch the antitrust lawsuit against Amazon [ Politico ] and a thought experiment; The Authors Guild trains authors on AI tools , and so does the IPG , and so does Publishers Weekly. Ricci: Thanks, Joanna.

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Neil Patel

DECEMBER 30, 2021

One of those tools is Facebook lead ads. What Are Facebook Lead Ads? Facebook lead ads allow marketers to generate leads on Facebook among users who might be looking to buy your product or services. Facebook users will then see lead ads in different site areas, including news feeds, Messenger, and even articles.

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Neil Patel

NOVEMBER 17, 2021

Unfortunately, navigating the world of Facebook ads is not always easy. This is usually a result of not following Facebook’s guidelines on ads. When this happens, it becomes impossible for you to run Facebook ads , resulting in lost revenue and marketing opportunities. Your ads receive a high volume of negative feedback.

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Jane Friedman

AUGUST 9, 2023

From April 2020 through to November 2022, I ran Facebook Ads in a way that ticked all the boxes when it came to best practices. But in December 2022, our Facebook Ads took a nose dive—sales, page reads, bestseller rank, and overall royalties all dropped. Today’s post is by book advertising consultant Matt Holmes ( @MatthewJHolmes1 ).

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The Creative Penn

AUGUST 14, 2023

In the intro, investment firm KKR will buy Simon & Schuster [ Publishing Perspectives ]; Subscriber Surge Giveaways [ Written Word Media ]; Key Book Publishing Paths [ Jane Friedman ]. This podcast is sponsored by Kobo Writing Life , which helps authors self-publish and reach readers in global markets through the Kobo eco-system.

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The Creative Penn

DECEMBER 19, 2022

What has changed in the publishing industry over the last few years? This podcast is sponsored by Kobo Writing Life , which helps authors self-publish and reach readers in global markets through the Kobo eco-system. She's also an award-winning publishing commentator, writer, editor, professional speaker and teacher.

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Neil Patel

APRIL 2, 2021

You can start gaining traffic through a sponsored app ad campaign. Wondering what a sponsored ad campaign is and how to run one effectively? This includes how to use a sponsored ad campaign to get traffic directly to your app through major players like the Apple App Store and Google Play. What is a Sponsored App Ad Campaign?

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Neil Patel

OCTOBER 26, 2020

Chances are, Amazon ads spurred some of those sales. Amazon ads allow companies to pop to the top of search results. Amazon, in return, makes a profit on ad sales (to the tune of $3 billion in some years). Why Your Business Should Use Amazon Ads. What Are the Amazon Ad Types? Amazon ads come in several types.

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Neil Patel

SEPTEMBER 13, 2021

In one freak accident, a car company advertising with Tripod purchased a banner ad on a page that was… decidedly not about cars. Everyone was trying to find the next big thing and monetize the web, yet in that moment of sheer dread, the designers at Tripod conceived the bothersome window we’ve all come to recognize: The popup ad.

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Backlinko

JUNE 11, 2021

In today’s post, I’m going to show you exactly how to promote your blog. Publish Data-Driven Content. Publish Posts at The Right Time. For example, a while back I published this guest post on The Buffer blog. Publish Data-Driven Content. So when you publish something cool, you can instantly stand out.

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Jane Friedman

AUGUST 24, 2023

I’ve had a couple of experiences over the past six months or so that have provided some intriguing glimpses at how publishing services are trying to make even just a little more money, while the behemoth Amazon dominates search and sales in self-publishing. Amazon.ca: paperback $21.09; hardcover $39.70 And on it goes like that.

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Neil Patel

FEBRUARY 25, 2021

Facebook carousel ads offer marketers and entrepreneurs a compelling way to introduce their products and services to customers. Now, how can you leverage Facebook carousel ads for your own social media strategy? Let’s start with the basics of carousel ads. Let’s start with the basics of carousel ads.

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The Creative Penn

SEPTEMBER 25, 2023

How can you create a high-quality photo book and publish it on Kickstarter? But you're not on the travel podcast today, you're on the publishing podcast. One thing about taking photos, and especially publishing photos, is about photos of people. Joanna: Yes, I feel like this is all about us becoming better publishers.

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Neil Patel

DECEMBER 8, 2020

Optimizing mobile ads is a tactic in almost every business owner’s toolbox. More often than not, the CTA on those ads is asking for a conversion of some sort. But is that all mobile ads are good for? Is that even what mobile ads are best for ? Mobile ads themselves aren’t a waste of money.

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Smart Blogger

AUGUST 11, 2023

Ever wondered how to self-publish a book in today’s ever-evolving digital world? What is Self-Publishing? Self-publishing is akin to being the captain of your ship. Now, what distinguishes self-publishing from its traditional counterpart? Why Consider Self-Publishing? Well, you’re not alone.

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The Creative Penn

NOVEMBER 4, 2022

Traditional publishing is not a monolithic thing. There are different kinds of publishers, and authors want different things out of a publishing deal and relationship. Georgina Cross talks about her experience with two different traditional publishers and the pros and cons of each. Welcome to the show, Georgina.

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Neil Patel

DECEMBER 13, 2021

In this post, we’re going to explore how you can set up some LinkedIn Ads that will connect you with your target customer – without annoying them. We’ll go through the process of setting up your ad account and also teach you how you can improve your advertising campaign over time, perfecting your messaging, brand voice, and approach.

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ContentWriters

OCTOBER 14, 2022

Coke vs. Pepsi ads, such as blind taste tests , have become classic ads that have spawned similar campaigns for other brands. In 1900, singer and actress Hilda Clark were featured in Coke’s ads (some of which were on tin trays – an early form of practical product promotion) as the 20th century began.

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The Creative Penn

APRIL 17, 2023

What are the most important aspects of becoming a successful publisher? Jon Barton is the founder and managing director of the award-winning independent publisher Vertebrate Publishing, as well as the author of several bestselling mountain biking guides. And that's where the publishing business came from. Jon: Hi, Jo.

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Nick Ursborne

FEBRUARY 5, 2024

Take a look at the services page on your website, or your LinkedIn profile, and think about adding one of the following… AI Content Creation Services When it comes to content like blog posts and social media updates, AI tools like ChatGPT make it possible to create ten times the content in the same period of time.

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Neil Patel

FEBRUARY 4, 2020

Chances are you are either going to leverage SEO or pay for some ads. A way that didn’t take as long as SEO and didn’t cost money like paid ads. Unlike top stories, Discover doesn’t limit rankings to what’s published most recently. Just check out one of the clients of my ad agency, Neil Patel Digital.

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Content Marketing Institute

JUNE 14, 2018

You hit the publish button and … Nothing. Promoting your content on Facebook doesn’t have to break the bank. Post regularly on @Facebook to learn what content works best (then promote it), says @MrGavinBell. Then focus your promotion on what’s working best and double down on creating more content like that.

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Publishing Trends

MARCH 5, 2024

PEOPLE Co-Founders Madeline McIntosh, Nina von Moltke and Don Weisberg announced the launch of Authors Equity, a new collaborative book publisher. McIntosh holds the title of CEO and Publisher, von Moltke is President and Weisberg is Senior Advisor. Sam Priddy will serve as publisher.

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Verblio

NOVEMBER 28, 2022

And, amid grand promises of promoting free speech, the billionaire has now rolled up his sleeves to turn Twitter upside down. GIS), and Mondelez International (MDLZ) have all stopped posting Twitter ads. What Does it all Mean for Online Publishing? Online publishing changes daily, but you can stay in-the-know with us.

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Publishing Trends

MAY 23, 2024

Followin g an introduction by NYU host and Associate Dean of NYU SPS Center for Publishing and Applied Liberal Arts, Andrea Chambers , and AALA’s Jennifer Weltz , the kickoff panel featured S&S ’s Jon Karp, Scholastic ’s Peter Warwick , Abrams ’ Mary McAveney and Baker & Taylor ’s Aman Kochar.

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ProBlogger

SEPTEMBER 15, 2022

The post Why Are Your Affiliate Promotions Not Converting? I had an email this morning from a blogger who has built a great loyal readership to their blog and who has been attempting to monetize that readership lately by doing some affiliate promotions on that blog. The problem – nobody is buying anything that they promote.

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ProBlogger

FEBRUARY 16, 2022

The post How to Use Advertising to Promote Your Blog appeared first on ProBlogger. Today I want to explore this idea as part of my series of posts on how I’d promote my blog if I was starting from scratch. Facebook Ads allows you to run ads that target certain demographics and interest groups. cent per click.

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Content Powered

JANUARY 13, 2023

What's worse, there have been a lot of studies done over the years, and not only is the information often contradictory, it can be pretty old; the best time and day to publish a blog post this year might not be the same as it was last year, or five years ago or next year. There's No Such Thing as the "Best" Time to Publish a Blog Post.

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Verblio

NOVEMBER 28, 2022

And, amid grand promises of promoting free speech, the billionaire has now rolled up his sleeves to turn Twitter upside down. GIS), and Mondelez International (MDLZ) have all stopped posting Twitter ads. What Does it all Mean for Online Publishing? Online publishing changes daily, but you can stay in-the-know with us.

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