Credible Content

SEPTEMBER 19, 2022

These days I’m reading multiple books on copywriting , especially on persuasive writing. After getting a contract with the parent company (for example Casio) he would publish advertisements in the publications like Wall Street Journal and then sell his products by mail order. Step 2: Know your audience. What are its aspirations?

Copy 130

Copy Copywriter Copywriting Writing 130

ContentWriters

MAY 31, 2023

From the language on your landing page to the content in eBook downloads, your B2B copy guides your audience through the entire sales journey, from catching their eye to closing the deal. In this article, we dive deep into B2B copywriting, sharing tips and tricks that will help you engage your audience and turn them into customers.

Copywriter 52

Copywriter Copywriting Engagement Long Form Content 52

Smart Blogger

AUGUST 5, 2023

Think of an industrial manufacturer selling machinery to a construction company, or a software development firm providing a productivity tool to other businesses. Target Audience Characteristics B2B and B2C businesses don’t just differ in their direct customers; they also vary in target audience characteristics.

Ad Copy 70

Ad Copy Utilities Manufacturing Government 70

BKA Content

MARCH 10, 2023

The secret is creating quality content that is persuasive and succinct. Website copywriting is anything written on a website that helps advertise, market or inform customers about products or services. Each piece of content should be directed toward the audience and focused only on one or two keywords. But how do you do it?

Copywriter 52

Copywriter Copywriting Website Persuasion 52

Content Marketing Institute

DECEMBER 21, 2018

I was excited to hear that Jay and Daniel wrote a book about word-of-mouth advertising. As someone who appreciates the power of word-of-mouth advertising, I was impressed by the depth of information. Storynomics: Story Driven Marketing in the Post-Advertising World. Addiction and advertising fascinate me. Detailed advice.

Content Marketing 87

Content Marketing Storytelling Marketing Content 87

Content Marketing Institute

NOVEMBER 19, 2017

If you (or your boss or client) are a newcomer to content marketing, the following books provide a comprehensive, up-to-date big view of how content marketing differs from advertising-based approaches (and the terms and values). Your audience comes to your content with an agenda – they want to be educated, or perhaps just entertained.

Content Marketing 107

Content Marketing Marketing Manufacturing Content 107

Moz

OCTOBER 12, 2020

And if the meaningless mission statement wasn't persuasive enough, let's also examine what many brands consider their "unique selling propositions." Keep in mind, maybe it's not the "est" over all - maybe it's the "est" for a specific segment of your audience or need state of your customer or even just a geographic region.

Persuasion 66

Persuasion Digital Marketing Brand Transportation 66