Moz

NOVEMBER 16, 2020

Posted by MeganRoseM Digital advertising is different nowadays. And for native advertising in particular, ad performance has always relied on the nature of consumer behavior on the sites where they appear. What KPIs are other advertisers in your vertical targeting? How coronavirus influenced native advertising KPIs.

Editorial 66

Editorial Advertising Brand Awareness Healthcare 66

ContentWriters

FEBRUARY 15, 2023

Social media marketing can be an excellent way to increase brand awareness, drive website traffic, grow brand authority, develop trust and ultimately earn leads and sales. While declining in popularity among younger users, it’s still a fantastic channel to reach older generations digitally.

Social Media 105

Social Media Media Brand Awareness Marketing 105

Contently

FEBRUARY 22, 2023

Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Video is now the main way people consume content online. What’s the takeaway for viewers?

Marketing 132

Marketing Content Entertainment Social Media 132

Content Hacker

JULY 6, 2023

Instead of directly pitching your products or services, you provide useful information that helps solve problems or entertains your target audience. Compared to traditional advertising methods like TV commercials or print ads, content marketing costs less while generating more leads.

Content Marketing 98

Content Marketing Marketing Long Form Content Content 98

Content Hacker

FEBRUARY 27, 2024

But there’s more — blogs are perfect for sharing success stories and industry insights that build brand awareness. Generate Leads Business blogging is also great for generating leads. Effective lead-generation blog posts can make complex issues understandable and manageable.

Recruitment 40

Recruitment Education Blog Blogging 40

Shorthand Content Marketing

JULY 22, 2022

You create something valuable or entertaining, and they respond by interacting. Lead generation and attracting more potential customers are the most important engagement metrics. In some industries and especially for B2B marketers, these kinds of lead magnets can increase brand awareness. .

Engagement 52

Engagement Content Brand Awareness Social Media 52

Shorthand Content Marketing

FEBRUARY 15, 2023

Content Marketing Vs. Advertising Digital marketing today offers different approaches to attracting attention. While online advertising is designed to attract interest, you ultimately aim to get something from the audience. Content marketing consistently generates three times the number of leads as most advertising.

Content Marketing 52

Content Marketing Marketing Content Social Media 52