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How to Humanize PPC Ads

Neil Patel

It can help your ads build connections and trust with your market and ultimately increase your business. It also takes you away from the nameless, faceless, robotic approach that can be digital marketing at its worst. You might already know one of the advantages of humanizing your digital marketing: the competitive edge.

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The Copywriter’s Journey: Charting a Successful Copywriting Career Path

Copywriter Collective

Take the example of a product advertisement. But copywriters are creatives who can manipulate language in a unique way. In marketing, copywriters create written content or copy for advertising purposes. They must also have a creative streak to churn out a good copy. Writing copy for a wide range of marketing uses.

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People Round-Up, Mid November 2023

Publishing Trends

Oliver Munday has returned to Doubleday , from Knopf , as creative director. Kelly Blair has been named senior art director for the Knopf Cooks line. At HarperCollins , Frank Albanese , SVP, market insight & sales operations will be leaving after 30 years with the company. Bel Banta has joined as senior publicist.

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People Round-Up, Mid-October 2022

Publishing Trends

On the advertising and promotion team for S&S imprint, Regula Hofmann , Ryan Raphael , and Mary Zadroga have joined as Designers; Zadroga supports the children’s division. Grace Rambo joins as Manager for Children’s Advertising and Paid Digital Media. Emily Hutton is now Director of Sales for the group.

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10 Best LinkedIn Profile Tips to Amplify Your Presence in 2023

Smart Blogger

For instance, if you’re a marketer who transitioned from traditional advertising to digital marketing , this is your opportunity to share your evolution. Discuss the challenges you overcame during this shift, the new skills you developed, and how this transformation has made you a better marketer.

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People Round-Up, Mid-December 2022

Publishing Trends

At Simon & Schuster Children’s Books , Amaris Mang joins as Marketing Associate for Simon & Schuster Books for Young Readers , Atheneum Books for Young Readers , Beach Lane Books , and Paula Wiseman Books. Most recently she was Digital Marketing Coordinator at Starry Forest Books. At Kensington Publishing Corp.