B2B vs B2C: The Key Differences, Strategies (& Tips) for 2023
Smart Blogger
AUGUST 5, 2023
Think of an industrial manufacturer selling machinery to a construction company, or a software development firm providing a productivity tool to other businesses. B2C sales, on the other hand, are usually transactional and driven by impulsive decisions, hence the emphasis on persuasive and emotive advertising.
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