Remove Advertising Remove Digital Marketing Remove Manufacturing Remove Persuasion
article thumbnail

B2B vs B2C: The Key Differences, Strategies (& Tips) for 2023

Smart Blogger

Think of an industrial manufacturer selling machinery to a construction company, or a software development firm providing a productivity tool to other businesses. B2C sales, on the other hand, are usually transactional and driven by impulsive decisions, hence the emphasis on persuasive and emotive advertising.

Ad Copy 70
article thumbnail

Grow Your Medical Practice with Help from a Healthcare Copywriter

Susan Greene

Use healthcare digital marketing and the services of healthcare copywriters to get in front of the consumer when they’re at the point of decision! Today’s healthcare market has an ever-increasing number of players. Medical Device and Pharmaceutical Manufacturers. Composing persuasive copy takes skill and experience.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros

Content Marketing Institute

If you (or your boss or client) are a newcomer to content marketing, the following books provide a comprehensive, up-to-date big view of how content marketing differs from advertising-based approaches (and the terms and values). Chapter 2: Content Marketing versus Content Strategy. Chapter 4: Native Advertising.

article thumbnail

Competitive Advantage in a Commoditized Industry

Moz

I conducted an informal survey of more than 100 digital marketers around the globe, asking whether they believe our field is becoming commoditized. While the survey I conducted was limited to digital marketers, nearly every business vertical experiences commoditization and competition.

article thumbnail

8 Powerful Ways to Monetize a Blog That Generates Under 1,000 Visitors Per Day

Neil Patel

But professional freelance bloggers who have WordPress, SEO, social media, and persuasive skills are much harder to find. Initially, you’ll have to market your freelance blogging services through guest blogging on high-traffic blogs, consistent in-house blogging, social media marketing, and even Facebook ads. That’s true.

Freelance 145