Content Marketing Institute

FEBRUARY 2, 2018

We trained our editorial team to do basic SEO analysis using Moz and SEMrush to analyze the potential search volumes of the keywords targeted in the new piece of content. That’s why we rely heavily on keyword research before we write content to generate traffic long after the initial promotion ends.). Finalizing. Click To Tweet.

Content Marketing 111

Content Marketing Brand Editorial Marketing 111

Content Marketing Institute

JULY 24, 2018

1,000: Experiment with advertising on some of the lesser-known sites, like Quora. Or I might try a bit of native advertising for our top converting content. They’d be a hybrid of live in-person and webinar. Do a hybrid of live in-person & webinar events to present on top topics, says @crestodina.

Content Marketing 103

Content Marketing Marketing Content Content Creation 103

Content Marketing Institute

APRIL 12, 2018

Find internal supporters to help promote the content. Recognize that paid content promotion pays off. Today, Fred shares, Capital Ideas provides 60% of the content the company uses across social media, native advertising , and paid content distribution. The team then creates articles accordingly.

Brand 105

Brand Content Editorial Team Editorial 105

Content Marketing Institute

MAY 24, 2018

Often, their promotion makes you anxious. You write more blog posts and social content to promote the original content and hope for small, incremental progress. Work together to promote it like crazy. Throw a few advertising dollars behind it and let users walk away with a high-quality piece of content. But first ….

Content 103

Content Editorial Team Promotion Social Media 103

Content Marketing Institute

OCTOBER 8, 2017

My headings were the strategies I was exposed to (from SEO to content upgrade and a webinar campaign). Try a search or display advertisement, a blog article, a press release, etc. Promote to specific influencers. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Content Creator 101

Content Creator Audience Script Content 101

Content Marketing Institute

NOVEMBER 6, 2017

For example, some of the best content for drawing in and nurturing qualified leads – like webinars – underperforms when it comes to link building. Alternatively, if you have a large following, publish the infographic on your website and promote it via social media. SEO Click To Tweet. Yes, this is Step 1 for every type of content).

SEO 110

SEO Social Media Content Landing Page 110

Content Marketing Institute

OCTOBER 20, 2017

A long time ago, I was a designer for a small advertising agency. In a 2015 article on Bannersnack, we included lessons learned from David Ogilvy, the father of modern advertising, that relate to online marketing. You can upload that meme on social media to promote your blog post. Well, video is still a big thing.

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Blog Post Post Content Blog 111