That Swipe File won’t make you a better writer. But, this will.
Honey Copy
FEBRUARY 21, 2022
Just the other day, an online marketer with a huge following released a giant swipe file of advertisements. Less so for actually "doing" creative work that moves the culture forward, builds brands, challenges the conversation, etc. He was proud of it. So much so, that he called it a "masterpiece". It was well-designed. It was user-friendly.
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