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A Step-by-Step Guide to Audience Development

Content Marketing Institute

The true challenge of becoming a successful publisher is sustaining an audience – providing so much ongoing value that they naturally seek out your content and become a loyal reader. The true challenge of becoming a successful (brand) publisher is sustaining an audience, says @LukeKintigh. Click To Tweet. Match tools to touchpoints.

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People Round-Up, Mid-July 2023

Publishing Trends

At Penguin Children’s , Gerard Mancini , vice president, executive director managing editorial & production editorial will retire in December. Mancini joined the Viking Children’s editorial team in the fall of 1985. Ali Lake has joined O’Connor Literary Agency as associate agent.

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How to Create an Editorial Calendar That Drives Results

Contently

The Backbone of Your Content Marketing: The Editorial Calendar Whether you’re the CEO of a Fortune 500 brand or an intern at a content agency, you’re probably aware of the importance of an organized and well-curated editorial calendar. The Anatomy of a Results-Focused Editorial Calendar 1.

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If You Aren?t Using Website Videos, You?re Missing These 3 Benefits

Content Marketing Institute

Adding video to your site isn’t a “a fashion accessory, it’s a ‘must-have’ … for every commercial website,” according to EyeView , a video solutions agency. Give your audience more reasons to convert. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

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Where To Find A Legal Content Writer

BKA Content

What matters is that the legal writer you choose has an intimate understanding of your target audience and its needs and that he or she can produce quality, well-researched and original content that provides readers with the value they seek. Plagiarism: What is the writer’s/agency’s stance on plagiarism? Strong Research Skills.

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Content Syndication: More Than a Traffic Boost

Content Marketing Institute

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Regardless of whether those syndicated articles find the eyeballs or languish on pages unseen, one segment of the audience sees everything: search engines. Click To Tweet. SEO Click To Tweet.

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How Tom’s of Maine Found Success in Micro-Influencer Marketing

Content Marketing Institute

Influencer marketing is about growing your audience and leveraging the voice of well-connected people … but using influencers with the biggest audiences isn’t always the answer. HANDPICKED RELATED CONTENT: How to Use Content to Get Your Audience to Trust You. CCO: How did you build the influencer program?