Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Regardless of whether those syndicated articles find the eyeballs or languish on pages unseen, one segment of the audience sees everything: search engines. Click To Tweet. SEO Click To Tweet.

Editorial Team 85

Editorial Team Editorial Content Creator Content 85

Content Marketing Institute

NOVEMBER 30, 2017

HANDPICKED RELATED CONTENT: 5 Questions to Ask Your Customer Support Team to Help Build Buyer Personas. 4 Ways to Shift Your Thinking to Truly Focus on Your Audience. Please note: All tools included in our blog posts are suggested by the sources, not the CMI editorial team.

Content 222

Content Editorial Editorial Team Content Marketing 222

Content Marketing Institute

FEBRUARY 2, 2018

The simple answer is high-quality content serves both audience and business. It’s written in such an energetic and engaging way that it will trigger the audience to take actions,” says Massimo Chieruzzi, CEO of AdEspresso. If great #content is written in an engaging way it will trigger the audience to take action.

Content Marketing 111

Content Marketing Brand Editorial Marketing 111

Content Marketing Institute

APRIL 27, 2018

I never thought I could use it to build an audience. You might be surprised to learn that Foundr built the bulk of its follower base by sharing inspiring quotes for entrepreneurs and business owners (its target audience). The final step in engaging effectively with your audience is to post the right way. Engage and promote.

Landing Page 108

Landing Page Editorial Team Editorial Social Media 108

Content Marketing Institute

JUNE 18, 2018

Give your audience more reasons to convert. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. If you want to grow your commitment to video and bring additional success, put together a course. Nurture your leads to turn them into loyal customers and ambassadors.

Website 108

Website Editorial Team Landing Page Content Creator 108

Content Marketing Institute

MARCH 5, 2018

Define your audience. Figure out who you are trying to connect with and ask yourself whether you have the expertise or credibility to satisfy that audience. Now consider which platform(s) make the most sense for your audience and business needs. Pro: Facebook Live offers a huge, built-in audience and rich metrics.

Editorial Team 105

Editorial Team Entertainment Content Creator Editorial 105

Content Marketing Institute

JANUARY 2, 2018

These give us critical demographic information about our audience.@Twitter Twitter & @Facebook analytics give critical demographic info about our audience, says @ChristinKardos. We depend on Rival IQ to gather information about our audience ­– as well as other groups’ audiences. Click To Tweet. Click To Tweet.

Social Media 109

Social Media Management Media Editorial Team 109

Content Marketing Institute

FEBRUARY 21, 2018

The Stories feature allows you to interact more directly and transparently with your audience, but these Stories are deleted after 24 hours from the top of the feed. More Stories mean more chances to attract the audience’s attention. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Creative Director 111

Creative Director Marketing Editorial Team Social Media 111

Content Marketing Institute

JANUARY 24, 2019

However, advancing technology is creating ample ways for brands – regardless of the size of their teams – to reach and grow their audiences on social media. It’s imperative to find influencers that are the right fit for your brand’s values, personality, and audience. Identify audience personas with Socialbakers.

Social Media 97

Social Media Media Editorial Team Collaboration 97

Content Marketing Institute

JANUARY 3, 2018

Should they keep a “church-state” separation (like the separation that newspapers traditionally uphold between reporting and advertising teams), or should they collaborate? What can organizations do to ensure that the brand –and its audiences – benefit? Each serves an audience. Think of your portfolio of media companies.

Management 72

Management Electronics Media Architecture 72

Content Marketing Institute

DECEMBER 15, 2017

Influencer marketing is about growing your audience and leveraging the voice of well-connected people … but using influencers with the biggest audiences isn’t always the answer. HANDPICKED RELATED CONTENT: How to Use Content to Get Your Audience to Trust You. TomsofMaine influencer community isn’t paid.

Recruitment 91

Recruitment Marketing Editorial Team Editorial 91

Content Marketing Institute

OCTOBER 15, 2018

Our content was too academic and didn’t resonate with our audience. When we focused on making it more readable for our audience, business grew. Poor readability is a signal that you’re not looking after your audience. Don’t have an engaged audience. They didn’t care about readability and their audience.

Medical 93

Medical Proofreader Government Editorial Team 93

Content Marketing Institute

SEPTEMBER 19, 2018

If you want results with less effort – and it makes sense for your audiences – think about localized markets. Building a multi-language content marketing team doesn’t require a huge budget, but it requires some thought and planning. Discuss the article’s goal, scope, target audience, and target queries. Click To Tweet.

Editorial Team 98

Editorial Team Contractor Freelance Content 98

Content Marketing Institute

DECEMBER 4, 2018

Taken for its denotative meaning, clickbait does what all content marketers want – it entices the audience to click on the headline and consume their content. The problem with clickbait, says Gregory Golinski, head of digital marketing at YourParkingSpace.co.uk, is that it’s a one-sided deal with your audience. aselepak Click To Tweet.

Content 95

Content Editorial Team Entertainment Content Creator 95

Content Marketing Institute

DECEMBER 1, 2017

Before I joined the CMI editorial team in September, the same was true for me. CMI Editorial Strategy Advisor Michele Linn led the charge in asking questions about our publishing frequency – the same questions all content marketers should think about: Are we publishing the right amount for our audience?

Publisher 95

Publisher Publishing Publishing Editorial 95

Content Marketing Institute

JANUARY 15, 2019

Audiences watch livestreams differently than they consume videos. Audiences of non-live videos expect more. Saving your live video gives you the chance to take more editorial control over the broadcast to make changes and improve the quality. Audiences expect more from on-demand video, says @IamAaronAgius Click To Tweet.

Landing Page 90

Landing Page Editorial Team Editorial Brand Awareness 90

Content Marketing Institute

OCTOBER 16, 2018

Write for your niche audience persona – Each business has (or should have) a unique value proposition to offer a unique set of customers. Specifically, that’s the audience persona you created when you put together your content marketing strategy. Road Map to Success: Creating the Content of Your Audience’s Dreams.

Content 100

Content Editorial Team Keywords Construction 100

Content Marketing Institute

DECEMBER 7, 2018

HANDPICKED RELATED CONTENT: Google Analytics + Marketing Automation: How to Get Better Insights About Your Audience. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Time to do more. And time, as we know, is money. What tasks do you automate? Please share in the comments.

Content Marketing 96

Content Marketing Proofreader Marketing Editorial Team 96

BKA Content

NOVEMBER 14, 2022

What matters is that the legal writer you choose has an intimate understanding of your target audience and its needs and that he or she can produce quality, well-researched and original content that provides readers with the value they seek. Our writing team is flexible. Others, however, specialize in one or two niches, such as law.

Content Writer 52

Content Writer Writer Content Copywriter 52

Content Marketing Institute

AUGUST 23, 2018

Everyone knows a good content marketing team shares content with its audience; it also shares content among the members. Are you providing critical knowledge to your team and do your people know where to find it? Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Content Marketing 89

Content Marketing Marketing Editorial Team Search Engine Optimization 89

Content Marketing Institute

DECEMBER 18, 2017

Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha). It was at Penton where I learned the power of listening to an audience and the various business models that made media companies work.

Insurance 106

Insurance Editorial Team Communication Editorial 106

Content Marketing Institute

OCTOBER 30, 2018

There is a way to solve that problem, and create content that Google loves, while building a library of content that’s super useful to your target audience. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. The topic clusters model. Topic cluster model explained.

Editorial Team 102

Editorial Team Content Manufacturing Keywords 102

Content Marketing Institute

DECEMBER 19, 2018

Created by an in-house editorial team, with help from publishing company McSweeney’s, the content includes personal essays, comedic advice columns, and other stories about resting, relaxing, and recharging. We must be quirky, try new ideas, & think about how to be different in ways audiences will notice.

Content Marketing 85

Content Marketing Government Marketing Food 85

Content Marketing Institute

JANUARY 2, 2019

Today, to kick off the new year, the CMI editorial team asked me to share some more quotes. I’ve really enjoyed her action-oriented emails and books): Value doesn’t come from feeding your audience with free tips that everyone else is already saying. I’ve been a quote junkie since I was a kid.

Content Marketing 91

Content Marketing Marketing Content Editorial Team 91

Content Marketing Institute

OCTOBER 22, 2018

Because the sites are not targeting the same topic or audience, Google triggers a manual penalty and the additional backlinks backfire. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. For example, you run a hair salon and want to secure more backlinks.

Editorial Team 85

Editorial Team Keywords Medical Engineering 85

Content Marketing Institute

NOVEMBER 12, 2017

For example, if an audience is known to love a certain team, Quill can write a story that softens the blow when that team loses. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Client companies can inform Quill of the style of language, tone, and angle to use.

Content Creation 107

Content Creation Content Editorial Team Storytelling 107

Content Marketing Institute

MAY 21, 2018

If your organization crafts content for a tight-knit audience whose members share a common experience, such as startup founders, a writer who isn’t an expert may not work well. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Writer 106

Writer Content Freelance Editorial Team 106

Content Marketing Institute

JUNE 19, 2018

Use whatever your audience might find relevant and helpful. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Find areas where the competition only scratched the surface and go deeper with your content. Add stats, figures, examples, and step-by-step instructions.

SEO 100

SEO Editorial Team Editorial Search Engine Optimization 100

Content Marketing Institute

JULY 24, 2018

50,000: Launch an audience research and partial website redesign project. Pick a topic I dearly believe in, showcasing people and businesses who have built their audience at a grassroots level, not the typical heavy hitters, i.e., Red Bull and Lego. 1,000: Lunch with all our editorial team members – internal subject-matter experts.

Content Marketing 102

Content Marketing Marketing Content Content Creation 102

Smart Blogger

NOVEMBER 15, 2022

Every editor and every client has unique needs, audiences, and styles. They make great potential clients because: You’re already familiar with the product/service; You’re in their target market, so writing for their audience is easier; You already have a relationship with these large and small businesses. Respect their time.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

NOVEMBER 20, 2017

A company video says that Phrasee “understands the emotions, sentiments, and phrases that resonate with your audience. Paul describes it as managing cross-channel and cross-device promotions to drive engagement and actions, including audience targeting, social publishing, and management of digital paid media. Image source.

Marketing 104

Marketing Content Agency Content Marketing 104

ProBlogger

JULY 30, 2014

Not only will this improve the originality of your content, it will also mean your news stories are more relevant to your target audience. Your office address should be easily viewable and all of your editorial team should have profile pages with images and email addresses included. Accountability is also a must.

SEO 52

SEO Editorial Team Content Management System Editorial 52

Content Marketing Institute

OCTOBER 8, 2017

Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. The post Why Content Creators Are Using This Simple Article Format to Draw a Bigger Audience appeared first on Content Marketing Institute. Any questions, or just want to chat about creating good content?

Content Creator 100

Content Creator Audience Script Content 100

Content Marketing Institute

JANUARY 18, 2018

In this model, content has one main job : to build a loyal audience of subscribers. Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one. Without building a loyal audience, iQ’s editorial team couldn’t hope to achieve what they’ve set out to do.

Publisher 109

Publisher Publishing Publishing Editorial Team 109

Content Marketing Institute

NOVEMBER 28, 2017

This Old Marketing was successful from Episode 1 because we already had an audience of over 75,000 email subscribers who opted to receive CMI content. Once we notified this audience that a podcast was available, a good percentage listened to it. Most successful podcasts started with an audience already in place. But it’s rare.

Editorial Team 95

Editorial Team Editorial Content Marketing Construction 95

Content Marketing Institute

APRIL 12, 2018

Capital Group succeeded because it positioned its content to provide answers its audience is hungry for – answers it’s uniquely capable of providing. Capital Group’s content answers audience questions it’s uniquely capable of answering, says @MarciaRJohnston. Stay plugged in to audience needs. Stay plugged in to audience needs.

Brand 104

Brand Content Editorial Team Editorial 104

Content Marketing Institute

JANUARY 22, 2018

They provide you the opportunity to create a more interactive content format for your audience. Pick a topic or area narrow enough to address points in such a way that your audience will derive some benefit. A bit like interviews, a Q&A involves questions from the audience, which tends to lead to a high engagement rate.

Script 222

Script Content Editorial Team Social Media 222