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What Should Your Content Marketing Budget Be?

Express Writers

The benefits of content marketing are clear: it can help any organization boost brand exposure, increase sales, and improve customer loyalty. Studies show that content marketing costs 62% less than traditional marketing strategies while generating about 3 times as many leads.

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How to Create a Marketing Budget for 2023

The Hoth

If you’re a brand-new startup , you’ll need to allocate a significant portion of your budget to building brand awareness , for example. . Let’s say that your initiatives are to increase brand awareness and to retarget prospects that left without checking out. Leads generated. SEO agencies . Conversions.

Marketing 101
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6 MarTech Trends in 2021 and Beyond

Neil Patel

While every individual, agency, or company has unique MarTech needs, the constantly-growing field is making great leaps to fill any open niche. Recently, Adobe found two in five brands are not prepared to transition away from cookies, indicating businesses do not have a strategy for gathering consumer data post-cookie.

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10 SaaS Marketing Examples That Are Actually Fun 

The Hoth

While SaaS applications are undoubtedly useful, the oversaturation of apps & content makes marketing these services quite the challenge. In particular, SaaS marketing strategies involve long & complex sales cycles, rigorous brand-building, and a healthy amount of lead generation. The good news?

Marketing 102
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103 Marketing Buzzwords to Know in 2023 [+ Beyond]

Intergrowth

If you’re look for an agency to create content and track all of the analytics so you can see how it’s performing, give us a call — that’s exactly what our content marketing team does! Anything that influences the public’s perception of your company is a component of your brand identity.

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What is an Editorial Content Strategy and Why Do You Need it for YOUR Blog?

Bramework

Having an editorial content strategy is key for the growth of your blog, website or brand this year. It’s important that your content be researched so that it fits your brand and your audience naturally. The definition of a content strategy is the planning, creation, delivery, and management of all content.