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The Impact of Copywriting in Digital Marketing Agencies

Copywriter Collective

Copywriting, which is the art and science of crafting compelling written content, sits at the heart of every successful digital marketing campaign. From engaging website copy to attention-grabbing social media posts, effective copywriting can make or break a brand’s online presence.

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In a world of AI-generated marketing, where’s the Creative Director?

Nick Ursborne

As a budding young copywriter in the early 1980s, I worked with an art director as my partner, and our work was overseen by the agency’s creative director. They shaped the overall creative output of the agency. Now I was the one responsible for inspiring, shaping and then reviewing the agency’s creative output.

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How to Start Your Career as a Freelance Copywriter

Express Writers

If you enjoy writing of any type, a career as a freelance copywriter could be a good choice for you. When done right, a career as a copywriter can be satisfying and lucrative. If you have ever wondered how to get started as a freelance copywriter, this guide is for you. What Is a Freelance Copywriter?

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Ultimate Guide to Hiring a Content Writer for Your Marketing Agency

Agency Content Writer

Hiring a content writer for your marketing agency is a risky endeavor but one that can pay off for you and your clients. Each agency I’ve worked with over the years has its own way of doing business. There are times when a marketing agency considers hiring a content writer: Staff writer is at full capacity. Where do you begin?

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Copywriting 101: How to Become a Copywriter [Free 2023 Guide]

Smart Blogger

Most of what you hear about copywriting is a lie. Yes, it can be a great side hustle or even a full-time career, but it’s not the fantasyland many copywriting courses portray it as. I’m friends with some of the best copywriters alive like Kevin Rogers and the late Dan Kennedy. What is a Copywriter?

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How to Use Agencies to Top Up Your Freelance Client List

Freelance Magic

Instead of finding individual brands, find agencies instead. Agencies are companies that already have a roster of clients, a marketing strategy, an on boarding approach, and a set of services they offer. The best part is that landing an agency gig is kind of like landing several clients at once. Choose How to Niche Down.

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Could ChatGPT Mean the End for Copywriters?

Susan Greene

Can artificial intelligence craft marketing copy better or as good as skilled copywriters? Knowing that she was a startup, I discounted my copywriting fee slightly to help her out. Developing a brand is all about the difference between you and the next guy. And it’s not just copywriters who’s existence is threatened.