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In a world of AI-generated marketing, where’s the Creative Director?

Nick Ursborne

As a budding young copywriter in the early 1980s, I worked with an art director as my partner, and our work was overseen by the agency’s creative director. Creative directors were at the top of the pile in Creative Departments. They shaped the overall creative output of the agency.

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People Round-Up, Early June 2023

Publishing Trends

Carlos Hernandez has joined PRH Grupo Editorial as director of sales, special markets, focusing on the Origen imprint. At Spiegel & Grau , Jess Bonet has joined as marketing director, reporting to publishing director Nicole Dewey. Michelle Waters joins Riverhead as marketing manager.

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People Round Up, Early March, 2024

Publishing Trends

In addition Robin Desser has been named Editorial Advisor, Carly Gorga is Chief Marketing Officer and Andrea Bachofen has the role of COO. And Felicia Quon , previously VP of marketing and communications at Simon & Schuster Canada , has joined Page Two as sales director. Sam Priddy will serve as publisher.

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People Round Up, Mid March, 2024

Publishing Trends

At Putnam , Regina Andreoni has joined as marketing manager. Sofie Parker has joined Putnam as marketing assistant. At IPG , Julia Dillman has joined as administrative assistant, Kenneth Duncan has joined as digital marketing coordinator, and Megan Trank has joined as client manager for financial statements.

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People Round Up, Early April, 2024

Publishing Trends

Podium Audio has named Kate Runde head of acquisitions and Shannon Frost has been named director, growth marketing. She has been an independent publicist since 2011 and was previously deputy director of publicity at Scribner. At Astra Publishing , Emily Bell will join as editorial director of Astra House on April 15.

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People Round-Up, Mid-August 2023

Publishing Trends

David Adams has been appointed reviews director. Current director for columns and special projects Rachel Deahl has been named director of branded content. At Orbit Books, Kayleigh Webb joined as a marketing manager. At Doubleday , Director of interior design Maria Carella will retire. McElderry Books.

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How to Humanize PPC Ads

Neil Patel

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. It can help your ads build connections and trust with your market and ultimately increase your business. It also takes you away from the nameless, faceless, robotic approach that can be digital marketing at its worst.

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