Publishing Trends

MARCH 19, 2024

At Putnam , Regina Andreoni has joined as marketing manager. Sofie Parker has joined Putnam as marketing assistant. At IPG , Julia Dillman has joined as administrative assistant, Kenneth Duncan has joined as digital marketing coordinator, and Megan Trank has joined as client manager for financial statements.

Art Director 71

Art Director Creative Director Editorial Publisher 71

Copywriter Collective

JANUARY 24, 2023

You see, copywriters play a critical role in the marketing department. It is because of them that brands can put words into their communication. If the brand uses complex sell language, it can turn off customers. But copywriters are creatives who can manipulate language in a unique way. But not just any words.

Copywriter 52

Copywriter Copywriting Creative Director Portfolio 52

Publishing Trends

JANUARY 16, 2024

PEOPLE Liz Perl , EVP and chief marketing officer at Simon & Schuster , will retire on February 2. Kaitilin Harri has been named senior director of publishing at William Morrow. She was previously the senior director or marketing at Morrow. Alyssa Prado has been promoted to associate brand manager.

Editorial 69

Editorial Creative Director Copy Editor Agency 69

Publishing Trends

MARCH 5, 2024

In addition Robin Desser has been named Editorial Advisor, Carly Gorga is Chief Marketing Officer and Andrea Bachofen has the role of COO. And Felicia Quon , previously VP of marketing and communications at Simon & Schuster Canada , has joined Page Two as sales director. Sam Priddy will serve as publisher.

Editorial 75

Editorial Agency Art Director Creative Director 75

Buffer

SEPTEMBER 25, 2023

Ogilvy's Creative Director, David Raichman, called AI “ a force multiplier for creative expression,” and I couldn’t agree more. Some AI tools can also help with social listening , competitor analysis, content personalization, and other repetitive tasks involved in social media marketing.

Social Media 126

Social Media Content Creation Media Content 126

Neil Patel

JULY 9, 2021

Search engine optimization takes months to drive any measurable traffic, PPC costs tons of money and is often difficult for the average marketer to run without hiring an agency. The reality is most marketing tactics require tons of effort and months of planning before you see results. How to Find Micro-Influencers for Your Brand.

Storytelling 145

Storytelling Creative Director Social Media Search Engine Optimization 145

Publishing Trends

AUGUST 24, 2023

David Adams has been appointed reviews director. Current director for columns and special projects Rachel Deahl has been named director of branded content. At Orbit Books, Kayleigh Webb joined as a marketing manager. At Doubleday , Director of interior design Maria Carella will retire. McElderry Books.

Editorial 70

Editorial Creative Director Agency Copy Editor 70

Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. Today, he’s the senior manager of brand strategy. Nobody just buys the art … They want the stories behind the art.”.

Content Marketing 61

Content Marketing Art Director Creative Director Storytelling 61

Publishing Trends

NOVEMBER 17, 2022

McAveney has been working as Chief Revenue Officer and Chief Marketing Officer at Open Road Integrated Media. At Open Road, Peter McCarthy has become Chief Marketing Officer, succeeding Mary McAveney. He was most recently Director of Consumer Insights at Ingram Content Group. Avery Cook joins as Marketing Associate.

Art Director 81

Art Director Warehousing Recruitment Editorial 81

Publishing Trends

NOVEMBER 20, 2023

At Frankfurter Buchmesse , Christian Ebert will join as director of strategic marketing and sales, as of Jan 1st, 2024. Oliver Munday has returned to Doubleday , from Knopf , as creative director. Kelly Blair has been named senior art director for the Knopf Cooks line. COO Joe Mangan has announced his retirement.

Art Director 69

Art Director Editorial Recruitment Architecture 69

Publishing Trends

DECEMBER 19, 2022

Maya Battle , previously Associate Director of Audience Development and Category Specialist at Random House , joins as Director of Marketing Intelligence. At Legacy Lit , Maya Lewis , previously Marketing Manager at HarperCollins , joins as Marketing Manager. Most recently he was President of StoryCrate.

Architecture 85

Architecture Agency Finance Editorial 85

Neil Patel

JULY 1, 2021

However, not all marketers understand how to implement a content strategy correctly. In many ways, an editorial calendar is a lifesaver for creatives and business owners. Building awareness of your brand. Not everyone’s calendar looks the same, but most marketers include titles, publication dates, and the article writer’s name.

Editorial 145

Editorial Creative Director Content Content Creation 145

Smart Blogger

JULY 21, 2023

For instance, if you’re a marketer who transitioned from traditional advertising to digital marketing , this is your opportunity to share your evolution. Discuss the challenges you overcame during this shift, the new skills you developed, and how this transformation has made you a better marketer.

Recruitment 67

Recruitment Social Media Creative Director Content Creation 67

Publishing Trends

APRIL 8, 2024

Podium Audio has named Kate Runde head of acquisitions and Shannon Frost has been named director, growth marketing. She has been an independent publicist since 2011 and was previously deputy director of publicity at Scribner. At Astra Publishing , Emily Bell will join as editorial director of Astra House on April 15.

Art Director 67

Art Director Editorial Agency Creative Director 67

Publishing Trends

OCTOBER 20, 2022

She was most recently SVP, Group Sales Director for Knopf Doubleday. Jessica Turner joins Webtoon as SVP of Marketing. Previously she was VP of Brand Development and Marketing at Warner Bros. Sydney Tillman joins Zibby Books as Publicity Director. Kristine Anderson has resigned as Trade Marketing Director.

Creative Director 40

Creative Director Agency Editorial Digital Media 40

Publishing Trends

APRIL 6, 2023

Kalie Barnes-Young joins Morrow as Assistant Marketing Manager. She was formerly Editorial Director of Oprah’s Book Club and Books Editor for O Magazine. Adam Philips , previously Director of Marketing at Dynamite Entertainment , joins AWA Studios as Director of Sales and Trade Marketing.

Art Director 62

Art Director Entertainment Agency Finance 62

Content Marketing Institute

NOVEMBER 10, 2017

And there are tactics you can use to inject more creativity into your content marketing efforts. Creative #content is critical to stand out in the screaming noise distracting your audience. Marketers are supposed to tell the world how great their companies, products, services, leaders are – even if sometimes they aren’t.

Creativity 68

Creativity Creative Director Content Creator Storytelling 68

Publishing Trends

MARCH 10, 2023

PEOPLE Nina von Moltke , President and Director of Strategic Development at Penguin Random House , is leaving the company in May. In other PRH news Marissa Secreto joins Penguin Random House Audio as Marketing Associate. At Random House Children’s , Isabelle Snyder joins as Junior Designer, Brand and Licensed.

Art Director 44

Art Director Editorial Management Publisher 44

Moz

JULY 21, 2020

Overall, Google review elements rank second, and within this statistic, it’s survey takers who market one small local business who rate the influence of reviews most highly, on average. So, again, it’s this group of marketing professionals who are contributing to the depiction of proximity being of less influence than GMB factors.

Agency 56

Agency Creative Director SEO Keywords 56

Moz

JULY 21, 2020

Overall, Google review elements rank second, and within this statistic, it’s survey takers who market one small local business who rate the influence of reviews most highly, on average. So, again, it’s this group of marketing professionals who are contributing to the depiction of proximity being of less influence than GMB factors.

Agency 56

Agency Creative Director SEO Keywords 56

The Creative Penn

SEPTEMBER 6, 2023

You can support the show at www.patreon.com/thecreativepenn Damon Freeman is the founder and creative director of Damonza.com, creating custom book cover design and interior formatting for authors. Like Disney, like I always say this to people too, don't use other people's names, don't use IP brands, just use your words.

Creative Director 98

Creative Director Creativity Copy Ads 98

The Creative Penn

DECEMBER 9, 2022

I also mention my book, Artificial Intelligence, Blockchain, and Virtual Worlds: The Impact of Converging Technologies on Authors and the Publishing Industry , and you can find more interviews and resources on my Future of Creativity page. You can also subscribe to the Written Word Media email newsletter for book marketing tips.

Writing 98

Writing Creativity Writer Publisher 98

The Creative Penn

NOVEMBER 4, 2022

If you'd like to know more about using AI for writing, images, marketing, voice, translation, and more, check out my course, The AI-Assisted Author. Murphy , as well as books for authors on writing and marketing. So for me, it's new enough that when I share images, it's going to make a really big difference in marketing.

Concept 98

Concept Text Creativity Social Media 98

Men With Pens

JANUARY 7, 2010

Some writing jobs are just dreary, like being a marketing writer at Shoelaces-R-Us. Copywriters can advance to Creative Director positions, for example. They’ll come after YOU, because when things get dire, advertising, marketing, PR, and other writing-related needs shrink. If you work at the right company, that is.

Freelance 60

Freelance Writing Creative Director Copywriter 60

Moz

JUNE 16, 2020

It’s rewarding to have such a large survey group; as this report details in high relief, the work of marketing a single business location can pass through a dozen hands. Owners, staff, in-house SEOs, agencies, creative directors, webmasters, project managers, and consultants may all be contributing to promoting just one local company.

SEO 88

SEO Creative Director Consulting Agency 88

CoSchedule

FEBRUARY 28, 2023

In terms of marketing efforts, this statistic is a direct translation to money lost on underperforming ads and failing campaigns. Marketing project management software. table of contents] Marketing Project Management Software Fundamentals What Is Marketing Project Management? On average, 11.4 The solution?

Projects 62

Projects Management Marketing Collaboration 62

Moz

JUNE 16, 2020

It’s rewarding to have such a large survey group; as this report details in high relief, the work of marketing a single business location can pass through a dozen hands. Owners, staff, in-house SEOs, agencies, creative directors, webmasters, project managers, and consultants may all be contributing to promoting just one local company.

SEO 76

SEO Creative Director Consulting Agency 76

Content Marketing Institute

NOVEMBER 9, 2017

Each year, CMI founder Joe Pulizzi covers the essential roles you need on your content marketing team. It’s one of those posts that is consistently well received because it hits a nerve: Whom do you need on your team to make content marketing work in your organization? But before we do that, a bit of explanation …. Content creation.

Content Marketing 88

Content Marketing Editorial Proofreader Content Creator 88