How Tom’s of Maine Found Success in Micro-Influencer Marketing
Content Marketing Institute
DECEMBER 15, 2017
Our agency team came up with the idea of creating what we call a Goodness Circle. CCO: How does the community influencer program work? Burns: Mavrck hosts the community and members log in through their Facebook page. Burns: We’ve worked to recruit community members who have a genuine interest in the products we offer.
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