Smart Blogger

MARCH 3, 2023

If it’s used intentionally, a mixed metaphor can be an effective communication technique. Smarter companies think of tone of voice guidelines as bumpers on a bowling lane: They gently guide your communication in the right direction and help content creators avoid a gutter ball. Sonia Simone 3. Ann Handley 4. The Truman Show 40.

Prose 116

Prose Persuasion Concept Creativity 116

Content Marketing Institute

OCTOBER 2, 2018

OK, maybe writing this article as a comic script isn’t such a great idea, even if prose is at a disadvantage when discussing such a visual medium. A picture can help somebody to understand what you want them to do, whereas prose requires an abstract to concrete translation that not everybody’s going to be able to do. In 1923, U.K.

Storytelling 90

Storytelling Pharmaceutical Brand Prose 90

Susan Greene

DECEMBER 30, 2020

My first real job after graduation was with an advertising agency, and I soon realized that writing marketing copy more closely fit my interests and my entrepreneurial spirit than broadcast journalism, so that’s the direction I decided to pursue. . My first job after college was with an advertising agency. GETTING CLIENTS.

Freelance Copywriting 130

Freelance Copywriting Copywriter Copywriting Freelance 130

Content Marketing Institute

OCTOBER 26, 2017

For most of his 15-plus years in marketing, Vishal has been his organization’s only resource for marketing, communications, and media relations. The team used MailChimp to first communicate with leads via email. Vishal said something that took me a bit of wrestling to understand: “Your content is prose, but your workflow is poetry.”

Pharmaceutical 95

Pharmaceutical Landing Page Marketing Editorial Team 95