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How to Humanize PPC Ads

Neil Patel

It can help your ads build connections and trust with your market and ultimately increase your business. It also takes you away from the nameless, faceless, robotic approach that can be digital marketing at its worst. You might already know one of the advantages of humanizing your digital marketing: the competitive edge.

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People Round Up, Early April, 2024

Publishing Trends

She has been an independent publicist since 2011 and was previously deputy director of publicity at Scribner. At Storytel , board chair Hans-Holger Albrecht will not run for reelection at the company’s annual meeting in May. In Agency News… At WME , Eve Attermann has been promoted to partner in the books department.

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The Copywriter’s Journey: Charting a Successful Copywriting Career Path

Copywriter Collective

One option is to become an agency copywriter, where you serve many clients. The typical progression is junior copywriter > senior copywriter > Creative director. The next step is the creative director and then the marketing director. You can also go into corporate copywriting.