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People Round Up, Early April, 2024

Publishing Trends

She has been an independent publicist since 2011 and was previously deputy director of publicity at Scribner. At Storytel , board chair Hans-Holger Albrecht will not run for reelection at the company’s annual meeting in May. In Agency News… At WME , Eve Attermann has been promoted to partner in the books department.

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How to Humanize PPC Ads

Neil Patel

Alternatively, work with an agency that can complete the task for you. However, plenty of other platforms allow image-rich advertising and storytelling, like Instagram, Pinterest, or YouTube. Use Storytelling. I’ve already mentioned the value of consumer trust, and there’s an easy way to build on it: with storytelling.

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The Copywriter’s Journey: Charting a Successful Copywriting Career Path

Copywriter Collective

One option is to become an agency copywriter, where you serve many clients. The typical progression is junior copywriter > senior copywriter > Creative director. The next step is the creative director and then the marketing director. You can also go into corporate copywriting.

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4 Ways to Use Micro-Influencers to Grow Your Business

Neil Patel

Search engine optimization takes months to drive any measurable traffic, PPC costs tons of money and is often difficult for the average marketer to run without hiring an agency. Storytelling increases conversions. Storytelling drives conversions naturally because people begin to care about you and your brand.