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People Round-Up, Mid-July 2023

Publishing Trends

At Penguin Children’s , Gerard Mancini , vice president, executive director managing editorial & production editorial will retire in December. Mancini joined the Viking Children’s editorial team in the fall of 1985. She was previously senior publicist at Blackstone Publishing.

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People Round-Up, Mid-April 2023

Publishing Trends

Following the retirements of Subsidiary Rights VP Leigh Butler and VPHal Fessenden, Tom Dussel will lead the team in the new role of VP, director, subrights, reporting to Allison Dobson at Penguin Publishing Group. Sabila Khan will lead the foreign rights team as VP, subrights, reporting to Dussel. He was most recently at TA-DA!

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A Step-by-Step Guide to Audience Development

Content Marketing Institute

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. Luke Kintigh, head of publishing at Intel iQ, shares how they did it. The true challenge of becoming a successful (brand) publisher is sustaining an audience, says @LukeKintigh.

Audience 106
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Scale Your B2B Content with Artificial Intelligence: Ideas and Tools Marketers Can Try

Content Marketing Institute

Similarly, in October 2016, the lingerie retailer Cosabella replaced its digital agency with an AI platform named Albert. “It shopcosabella replaced its digital agency w/ an AI platform & more than tripled its ROI. “I Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Marketing 105
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4 Steps to Speed Up Your Website and Look Better to Google

Content Marketing Institute

In retail, for instance, a one-second delay in mobile load time can cost up to a 20% decrease in conversions. In fact, according to the research conducted by DoubleClick , publishers whose websites loaded within five seconds earned twice as much ad revenue as those that loaded within 19 seconds. Conclusion.

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13 Smart Brands Using Technology to Power Their Content

Content Marketing Institute

As Julia McCoy recently pointed out , content creation robots are here, helping publishers like The Washington Post, Associated Press, and others keep up with the high demand for up-to-the-minute information. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

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