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The State of Local SEO: Experts Weigh in on Industry-Specific Tactics

Moz

A detailed page on every specific service, procedure, or condition the practice handles, each with a section that explicitly states whether a telehealth or similar “virtual” option is applicable to it. Brodie Clark : Hospitality. Our financial client created COVID landing pages for both personal and business accounts.

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10 Small Business Examples of the Best Instagram Bios

Neil Patel

After all, a Linktree link isn’t just a content-sharing opportunity: You can walk people directly to your landing pages via Instagram , cutting through the noise so they can more easily buy from you. For example, a hospital using laughing emojis in its bio wouldn’t be a fit—and might even make patients nervous!

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Supporting Small Business Saturday with 2020-Conscious Marketing

Moz

Our hospitals, fire departments, schools, and other essentials of community life depend on having a strong tax base. Create a section on the homepage of your website summarizing these benefits, and link it to a landing page that expands on how conscious local shopping is sustaining the community. Just do it.

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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

Transportation and travel services (auto sales and maintenance, auto rentals, travel agencies, tour guides, charging stations, etc.) A travel agency could manage business trips. Let’s look at the key landing pages of your website today and see how many of these boxes you can check off: My content tells potential clients. ?

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Freelance Writing Rates: Know Your Worth in 2023

Smart Blogger

Landing pages — $2175. Hospitality. Landing Pages. A landing page is a specific single page that a person will click through via email, advertisement, digital service, etc. How Much Can You Charge? Website copy — $3200. Sales letters — $1750. Ads — $1050. Influencers.

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Everything You Want to Know About Becoming a Freelance Copywriter

Susan Greene

My first real job after graduation was with an advertising agency, and I soon realized that writing marketing copy more closely fit my interests and my entrepreneurial spirit than broadcast journalism, so that’s the direction I decided to pursue. . Those pages allow me to learn about my client’s business and what makes them unique.

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Rural Local SEO: A Marketing Package Strong on Education

Moz

Can your marketing agency make a profit working with low-budget clients in rural areas? Could you be overlooking a source of referrals, publicity, and professional satisfaction if you’re mainly focused on landing larger clients in urban locales? Considerable benefits for your agency. Posted by MiriamEllis.