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Brands Often Overlook This Superhero of Storytelling

Content Marketing Institute

OK, maybe writing this article as a comic script isn’t such a great idea, even if prose is at a disadvantage when discussing such a visual medium. A picture can help somebody to understand what you want them to do, whereas prose requires an abstract to concrete translation that not everybody’s going to be able to do.

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Everything You Want to Know About Becoming a Freelance Copywriter

Susan Greene

My first real job after graduation was with an advertising agency, and I soon realized that writing marketing copy more closely fit my interests and my entrepreneurial spirit than broadcast journalism, so that’s the direction I decided to pursue. . Script for a 90-second promotional video for a company that sells fraud-prevention software.