Content Marketing Institute

FEBRUARY 21, 2018

The Stories feature allows you to interact more directly and transparently with your audience, but these Stories are deleted after 24 hours from the top of the feed. More Stories mean more chances to attract the audience’s attention. HANDPICKED RELATED CONTENT: 4 Unconventional Ways to Promote Blog Content on Social Media.

Creative Director 111

Creative Director Marketing Editorial Team Social Media 111

Content Marketing Institute

MARCH 5, 2018

Define your audience. Figure out who you are trying to connect with and ask yourself whether you have the expertise or credibility to satisfy that audience. Now consider which platform(s) make the most sense for your audience and business needs. Pro: Facebook Live offers a huge, built-in audience and rich metrics.

Editorial Team 108

Editorial Team Entertainment Content Creator Editorial 108

Content Marketing Institute

DECEMBER 15, 2017

Influencer marketing is about growing your audience and leveraging the voice of well-connected people … but using influencers with the biggest audiences isn’t always the answer. These are not people who charge money or make a career out of influencer marketing; they are real people who enjoy the opportunity to engage with our brands.

Recruitment 95

Recruitment Marketing Editorial Team Editorial 95

Content Marketing Institute

JANUARY 15, 2019

Audiences watch livestreams differently than they consume videos. Audiences of non-live videos expect more. Saving your live video gives you the chance to take more editorial control over the broadcast to make changes and improve the quality. Audiences expect more from on-demand video, says @IamAaronAgius Click To Tweet.

Landing Page 94

Landing Page Editorial Team Editorial Brand Awareness 94

Content Marketing Institute

JANUARY 2, 2018

HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media. These give us critical demographic information about our audience.@Twitter Twitter & @Facebook analytics give critical demographic info about our audience, says @ChristinKardos. No one post can provide all relevant tools in the space.

Social Media 109

Social Media Management Media Editorial Team 109

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Regardless of whether those syndicated articles find the eyeballs or languish on pages unseen, one segment of the audience sees everything: search engines. Click To Tweet. SEO Click To Tweet.

Editorial Team 89

Editorial Team Editorial Content Creator Content 89

Content Marketing Institute

OCTOBER 16, 2018

Most of the 4 million blog posts published each day get lost in the noise. Write for your niche audience persona – Each business has (or should have) a unique value proposition to offer a unique set of customers. Specifically, that’s the audience persona you created when you put together your content marketing strategy.

Content 103

Content Editorial Team Keywords Construction 103

Content Marketing Institute

DECEMBER 7, 2018

No matter how far AI advances go, software will never replace a human for crafting an insightful and meaningful blog post. From a simple “Thank you for signing up for our newsletter” to “You have items in your shopping cart,” emails offer you an opportunity to keep your customers informed and engaged. Workflow automation: IFTTT.

Content Marketing 99

Content Marketing Proofreader Marketing Editorial Team 99

Content Marketing Institute

DECEMBER 4, 2018

Taken for its denotative meaning, clickbait does what all content marketers want – it entices the audience to click on the headline and consume their content. The problem with clickbait, says Gregory Golinski, head of digital marketing at YourParkingSpace.co.uk, is that it’s a one-sided deal with your audience. aselepak Click To Tweet.

Content 99

Content Editorial Team Entertainment Content Creator 99

Content Marketing Institute

OCTOBER 30, 2018

Do you struggle to create engaging content that lands you in the top spots of Google? There is a way to solve that problem, and create content that Google loves, while building a library of content that’s super useful to your target audience. Promotion of blog posts through social media. The topic clusters model.

Editorial Team 105

Editorial Team Content Manufacturing Keywords 105

Content Marketing Institute

NOVEMBER 12, 2017

For example, if an audience is known to love a certain team, Quill can write a story that softens the blow when that team loses. Narrative Science launched a version called Quill Engage for free, but all it can do is translate Google Analytics into plain English for you or your clients. Cost of content creation.

Content Creation 108

Content Creation Content Editorial Team Storytelling 108

Content Marketing Institute

JUNE 19, 2018

Each row should have a blog post URL and its corresponding focus topic. Identify any posts that serve as pillar pages or have the potential to do so. Use whatever your audience might find relevant and helpful. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

SEO 104

SEO Editorial Team Editorial Search Engine Optimization 104

Content Marketing Institute

MAY 21, 2018

If your organization crafts content for a tight-knit audience whose members share a common experience, such as startup founders, a writer who isn’t an expert may not work well. Sure, they might see the number of shares, but they don’t get to track their engagement from piece to piece or A/B headlines.

Writer 109

Writer Content Freelance Editorial Team 109

Content Marketing Institute

NOVEMBER 20, 2017

Production, the second category of the AI framework, relates to marketing activities like these: creating, curating, and optimizing content, including blog posts, emails, landing pages, videos, and advertisements. A company video says that Phrasee “understands the emotions, sentiments, and phrases that resonate with your audience.

Marketing 107

Marketing Content Agency Content Marketing 107

Smart Blogger

NOVEMBER 15, 2022

Every editor and every client has unique needs, audiences, and styles. You could ghostwrite blog posts, articles, scripts used on YouTube channels, or even books sold on Amazon. “Relevant questions” include questions that are of interest to potential clients and/or their audience. Editors and clients are busy.

Freelance 126

Freelance Writing Portfolio Proofreader 126

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. It’s not just blog posts. It’s a tool called CoSchedule.

Promotion 50

Promotion Editorial Content Social Media 50

Content Marketing Institute

JANUARY 22, 2018

They provide you the opportunity to create a more interactive content format for your audience. Pick a topic or area narrow enough to address points in such a way that your audience will derive some benefit. One of the most engaging webinar formats, it also presents a chance that the guest goes off script. Interview webinars.

Script 223

Script Content Editorial Team Social Media 223

Content Marketing Institute

APRIL 12, 2018

Capital Group succeeded because it positioned its content to provide answers its audience is hungry for – answers it’s uniquely capable of providing. Capital Group’s content answers audience questions it’s uniquely capable of answering, says @MarciaRJohnston. Stay plugged in to audience needs. Stay plugged in to audience needs.

Brand 107

Brand Content Editorial Team Editorial 107

Content Marketing Institute

NOVEMBER 28, 2017

Those marketers who regularly listen to This Old Marketing are CMI’s true fans … they are more likely to come to Content Marketing World , attend one of our master classes , purchase training , attend our webinars , engage in our content, and talk about us on social media. Most successful podcasts started with an audience already in place.

Editorial Team 99

Editorial Team Editorial Content Marketing Construction 99

Content Marketing Institute

OCTOBER 25, 2017

The ads weren’t necessarily bad, they were simply not reaching the right audience. When it comes to Facebook advertising, it is crucial to know your customers well enough to create a highly targeted Facebook ad audience. You must have a good audience match for people to engage with your campaign. And guess what?

Advertising 104

Advertising Landing Page Editorial Team Creativity 104

Content Marketing Institute

SEPTEMBER 21, 2018

If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content itself. Publishing content on your own site may not be enough to get the level of engagement you want. If that’s the case, you’ll have to find a way to get your content in front of a bigger audience.

Promotion 108

Promotion Brand Awareness Editorial Team Content Creation 108

Content Marketing Institute

OCTOBER 8, 2018

For the sake of marketing budgets, audience engagement and experience, and ROI, let’s push things forward. Objectives like “educate our audience” or “raise awareness” sound valid. I’ve seen creative briefs that give little detail on audience or, worse, state the video is for multiple audiences. Let me qualify that.

Marketing 110

Marketing Editorial Team Promotion Social Media 110

Content Marketing Institute

JANUARY 30, 2019

few short years ago, simply writing useful articles regularly was enough to keep your audience engaged and see your SEO rankings steadily grow. With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. Use Alter to personalize in-content CTAs and learn from engagement metrics.

Editorial 95

Editorial Editorial Team Collaboration Social Media 95

Content Marketing Institute

JUNE 27, 2018

Unfortunately, when we add all the curating, collecting, and collaborating necessary for full-scale engagement, overwhelmed is an understatement. By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. First, Pinterest is a direct connection to your audience.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

MAY 28, 2018

The number of followers, replies, “likes,” retweets, and mentions are highly useful indicators of the level of engagement with your consumers. You need to have a tool that can access personalized data about your individual audience members and give valuable information regarding each of their social media habits.

Social Media 105

Social Media Media Editorial Team Editorial 105

Content Marketing Institute

JUNE 6, 2018

Avery tested the websites of companies represented in the Intelligent Content Conference audience. That means it’s one to 15 seconds before anything at all happens on your page, let alone (when) your site is fully loaded and your users can engage with the content you’ve all worked so hard to create.”. Click To Tweet.

Landing Page 100

Landing Page Editorial Team Recruitment Editorial 100

Content Marketing Institute

JULY 13, 2018

Editor’s note: Given ongoing demand for better content promotion, the author updated his earlier posts on blog promotion with this fresh checklist. Unfortunately, while you might like to click “publish” on a blog post and wipe your hands clean, savvy marketers recognize that the work is only beginning.

Promotion 99

Promotion Editorial Team Blog Blogging 99

Content Marketing Institute

APRIL 20, 2018

HANDPICKED RELATED CONTENT: How to Give Your Best Blog Posts New Life (Even When Your URLs Don’t Cooperate). Use it to manage lists of keywords to help you optimize content for search engines, build a content calendar to keep track of deadlines and assignments, and measure the metrics and audience feedback for your repurposed posts.

Editorial Team 105

Editorial Team Content Social Media Collaboration 105

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 105

Brand Content Storytelling Editorial Team 105

Content Marketing Institute

OCTOBER 26, 2017

Unless otherwise noted, all images and quotations in this post come from Vishal’s Intelligent Content Conference talk How to Connect Your Content and Technology to Your Business Goals with a Small Team (which he told his audience he almost titled “Straight Outta Locash”). Discover an engagement cadence that works.

Pharmaceutical 97

Pharmaceutical Landing Page Marketing Editorial Team 97

Content Marketing Institute

DECEMBER 19, 2017

If you are familiar with content curation , you know it typically involves third-party content – taking great insights you’ve discovered and putting your brand’s spin on it (making sure you credit the original source, of course) to create something new and useful for your audience. Check your search traffic. Do your keyword research.

Long Form Content 91

Long Form Content Editorial Team Editorial Content Marketing 91

Content Marketing Institute

JANUARY 29, 2018

To ensure that we’re on the same page, here’s my content curation definition: To meet your audience’s information needs, content curation is the assembly, selection, categorization, commentary, and presentation of the most relevant quality information. You add your human editorial perspective while integrating your 360-degree brand.

Editorial 111

Editorial Editorial Team Content Social Media 111

Content Marketing Institute

AUGUST 6, 2018

HANDPICKED RELATED CONTENT: 4 Tips for Engaging Instagram Content [Examples]. Once I built an audience on those platforms, my goals and execution changed.”. 2) Its Content Inbox: I can enter the URL of a favorite blog and Buffer instantly creates a huge list of tweets from that blog. (3) But I can’t quit you, Insta.”.@Instagram

Social Media 111

Social Media Media Marketing Storytelling 111

Content Marketing Institute

MAY 18, 2018

Polls for audience research. While polls are a great tool to engage your audience, you can also use them strategically for audience research to create better content that resonates with your followers. When you’re short on ideas , your audience members can be a great source of inspiration. Image source.

Editorial Team 111

Editorial Team Entertainment Social Media Collaboration 111

Content Marketing Institute

NOVEMBER 6, 2017

Creating link-winning infographics is typically a three-step process: Pick a topic highly relevant to your target audience and make it as specific as possible (e.g., These robust resources provide your audience with an in-depth examination of topics that really matter to them. This also helps us with user/reader engagement.

SEO 110

SEO Social Media Content Landing Page 110