What is direct response copywriting? 22 advantages of using direct response copywriting to promote your business
Credible Content
JUNE 23, 2023
The primary purpose of the script is to encourage people to give a call (teleshopping number) and place an order. ” “The Adweek Copywriting Handbook” by Joseph Sugarman: “Direct response copywriting is the process of writing persuasive messages that elicit a specific response from the reader or audience.
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