6 Content Marketing Ideas to Steal From the Awards Finalists of 2017
Content Marketing Institute
DECEMBER 29, 2017
We design our content initiatives based on an audience-first approach. Suddenly, the temptation (and push) to throw a lead-gen form on top of your best content becomes real. I love this way of thinking about gated content – it simplifies the decision and puts the audience first. KimMoutsos Click To Tweet.
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