Content Marketing Institute

NOVEMBER 12, 2017

How much will the evolving landscape of AI impact content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation?

Content Creation 108

Content Creation Content Editorial Team Storytelling 108

ContentWriters

MAY 24, 2023

One of the most reliable strategies is content marketing — and for good reason. In a digital age where nearly everything is online, content holds immense power. It can attract, engage, and inspire an entire audience, driving them to take action. The problem is that content isn’t easy.

Content Marketing 52

Content Marketing Content Creation Marketing Agency 52

Express Writers

JANUARY 1, 2024

As we step into 2024, the landscape of content marketing continues to evolve, presenting both challenges and opportunities for businesses looking to make their mark in the online space. However, it’s not just about adapting to market changes. Need help creating top-notch content for your company blog? Let us help!

Content Marketing 52

Content Marketing Marketing Content Search Engine Optimization 52

Express Writers

FEBRUARY 28, 2023

AI in content marketing has also become widespread. A late 2020 survey from Gartner shows that 41% of respondents reported increased revenue after incorporating AI tools into their marketing campaigns. If you’ve been thinking about using AI in your content, this is the article for you.

Content Marketing 81

Content Marketing Content IT Marketing 81

Intergrowth

MARCH 30, 2023

Content marketing is one of the smartest investments that you can make in your business. Today, we’re going to walk through the seven most common content marketing mistakes that cost businesses thousands of dollars per year. But first… Why Invest in Content Marketing? They get too salesy.

Content Marketing 104

Content Marketing Editorial Marketing Content 104

Content Hacker

NOVEMBER 16, 2022

Sure, you can do content marketing willy-nilly. Because you need a content marketing process plan behind it all to ensure your content WORKS…. But how do you create a content marketing team and workflow plan that results in amazing content? And the Content Cake is just the tip of the iceberg.

Content Marketing 87

Content Marketing Content Marketing Content Creation 87

BKA Content

NOVEMBER 8, 2022

The Importance of Content Marketing to Grow Your Business in a Recession. The best approach to grow your business in a recession is through targeted content marketing. What Is Content Marketing? It involves creating compelling content and sharing it through online methods of communication. Learn More.

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Content Marketing Marketing Content Finance 82

Neil Patel

JANUARY 5, 2021

If you consider yourself a content marketing professional, there’s a good chance you already use Google tools the make your life easier. When it comes to content marketing, the tools you use, and the strategies you employ will greatly impact the end result. However, you know that this will be difficult.

Content Marketing 144

Content Marketing Marketing Content Keywords 144

Elna Cain

FEBRUARY 27, 2024

And many SaaS brands will spend tens of thousands a month on content creation. Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product. This is similar to what I do with my audience.

Content Writer 237

Content Writer Writer Content Writing 237

Copywriter Collective

JANUARY 23, 2024

According to research by Oberlo , around 96% of marketers believe that content marketing is effective for their brand. This stat is more than enough to show you the success rate of content marketing for businesses. In this article, I am going to discuss some of the best tools that marketers can use in this regard.

Content Marketing 52

Content Marketing Marketing Content Copywriter 52

Content Marketing Institute

JULY 19, 2018

Editor’s note: Because understanding what your fellow marketers are doing and what’s happening in successful content marketing programs is critical to success, Lisa Murton Beets has updated her 2017 article. Or, maybe you need some great stats to help you build your business case for content marketing.

Content Marketing 106

Content Marketing Manufacturing Marketing Content Creation 106

iWebContent

JANUARY 16, 2024

The Secret To Creating Engaging Website Content If you research how to create the best possible website content, you’ll find the internet is full of information. But the one secret many website owners overlook is creating natural and engaging content your audience can relate to.

Website 105

Website Search Engine Optimization Content Writing Services 105

Contently

MARCH 16, 2023

Designing a content workflow may not be the most exciting part of content marketing—but it’s critical to success. Content workflows inform who needs to complete what task at any given moment, all while ensuring the content is accurate, in alignment with your strategy, and optimized for distribution.

Content Creation 128

Content Creation Content Projects Freelance 128

BKA Content

MAY 6, 2024

What Are Content Pillars? Standing out in the world of blogging and social media can feel like a monumental undertaking, especially when it comes to the meat and potatoes of content creation. Enter content pillars, a strategy with the potential to transform the way you approach content. billion social media users.

Content 71

Content Insurance Social Media Education 71

Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. MassimoCw Click To Tweet.

Content Marketing 111

Content Marketing Brand Editorial Marketing 111

Content Marketing Institute

OCTOBER 15, 2017

How do you identify an effective space in the content arena for your brand? Take a journey with your audience. We developed the audience journey as a tool for content marketers. Its sole purpose is to align your brand’s content with the needs of your audience. It focuses on “help” content.

Audience 110

Audience Food Content Collaboration 110

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. HANDPICKED RELATED CONTENT: How to Explain Content Marketing to Anyone.

Content Marketing 111

Content Marketing Persuasion Marketing Content Creation 111

Content Marketing Institute

DECEMBER 12, 2018

The outlook for B2C content marketing looks bright if budgets are any indication. Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. We don’t yet know where those increases will be spent, of course.

Content Marketing 88

Content Marketing Marketing Education Content 88

Content Marketing Institute

SEPTEMBER 24, 2018

? ?. Ever wondered why some content marketing programs are more successful than others? Whether you’re new to content marketing or knee deep in your brand’s content marketing program, answer these seven questions. The best content marketing programs address a clearly defined problem or challenge.

Content Marketing 97

Content Marketing Marketing Content Editorial 97

ContentWriters

MARCH 6, 2024

An effective SEO content brief is crucial in developing compelling online content that engages your target audience and achieves your business goals. Read on to learn everything you need to know about how to write a content brief. What Is an SEO Content Brief? When Should You Use an SEO Content Brief?

SEO 98

SEO Writing Content Brand Awareness 98

Content Hacker

MARCH 8, 2023

That’s because smart content strategy leads to incredible content marketing. And incredible content marketing leads to mega-growth like: 67% more leads. The question is, how do you set up those services and sell your expertise in content? What Are the Benefits of Offering Content Strategy Services?

Content Creation 99

Content Creation Content Long Form Content Search Engine Optimization 99

Content Marketing Institute

MARCH 7, 2018

Nearly all nonprofit marketers would benefit greatly by taking one month to power up their content marketing programs. That’s a logical conclusion based on the responses from 207 nonprofit marketers to the eighth annual Content Marketing Institute/MarketingProfs content marketing survey.

Content Marketing 102

Content Marketing Editorial Marketing Content 102

Content Marketing Institute

SEPTEMBER 3, 2018

We know how important it is for content marketers to tie their results to marketing and business goals, so we’ve updated it with new suggestions and resources. What does it mean that your content marketing is “working?” In general, this means it’s supporting your marketing and business goals. Click To Tweet.

Content Marketing 107

Content Marketing Marketing Content Content Creator 107

Content Marketing Institute

OCTOBER 29, 2017

She said she absolutely loved the blog and felt like she found her calling around content marketing. She’d been doing content marketing for years but called it something else. The content marketing blog I started in April 2007 was really taking off, and the audience was anything but shy.

Content Marketing 111

Content Marketing Marketing Content Consulting 111

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

Content Marketing 95

Content Marketing Marketing Content Content Creator 95

BKA Content

MAY 15, 2024

This knowledge helps you create high-quality content that meets your audience’s needs. The Top Optimization Tools To Advance Your SEO Remember, the ultimate goal of content optimization is to provide value and engagement to your audience. These eight SEO content optimization tools can help you achieve that goal.

Search Engine Optimization 78

Search Engine Optimization Content Content Management System Digital Marketing 78

Contently

APRIL 1, 2024

Brands that deliver this type of SEO-driven content unlock demand for their business and coveted high ranking on SERPs. It’s a win-win scenario, where both your brand and your audience get what they’re searching for in the digital landscape. Here’s how to create SEO-driven content that stands out from the competition.

Engineering 52

Engineering SEO Writing Content Creation 52

Content Hacker

FEBRUARY 23, 2023

Creating a successful SEO content strategy for your business website can be an overwhelming and daunting task. But — it’s how you make content marketing work, which is how you grow your business organically and sustainably. Identifying Your Target Audience Analyzing Your Buyer Personas Researching Your Competitors 3.

SEO 98

SEO Content Creation Content Social Media 98

Content Marketing Institute

AUGUST 28, 2018

Some of the presenters at Content Marketing World offer their out-loud critiques of what could be done better in content marketing. Use their observations to gauge what you’re doing well and where your content marketing program has room for improvement. Be thoughtful and deliberate in your content creation.

Content Marketing 109

Content Marketing Marketing Content Editorial 109

Content Marketing Institute

NOVEMBER 17, 2017

Imagine having your audience tied to your content with an 8-foot rubber hose for five minutes on a regular basis. We’ve got this very, very captive audience – and they’re bored – there’s really no super magic. Gas Station TV reaches millions of consumers with its content – a mix of entertainment, news, sports – and advertising.

Audience 101

Audience Landing Page Entertainment Content 101

BKA Content

DECEMBER 22, 2023

TopHatRank offers website enhancements, keyword analysis, SEO audits, local SEO as well as content marketing, curation and development. Most companies (75%) expected to increase their content marketing expenditures in 2022. The company has several awards, including Top Inbound Marketing Company, New Orleans.

SEO 79

SEO Digital Communication Healthcare Content Creation 79

Smart Blogger

SEPTEMBER 11, 2023

Use Google Search Trends to Elevate Your Content Strategy Content creation shouldn’t be a shot in the dark. Use Google Search Trends to Elevate Your Content Strategy Content creation shouldn’t be a shot in the dark. Instead, it should be a data-driven process informed by search trends.

SEO 90

SEO Finance Content Creation Keywords 90

BKA Content

JANUARY 27, 2023

Increase Sales Artificial intelligence is playing an increasing role in marketing because it can analyze your target audience and their actions, leading to better sales opportunities. Artificial intelligence in business is growing rapidly and is increasingly applied in creative fields like SEO optimization and content creation.

Marketing 85

Marketing Content Creation Search Engine Optimization Proofreader 85

Shorthand Content Marketing

MARCH 16, 2023

Don’t worry; running out of creative content ideas is totally normal. It’s the biggest reason most people give up on content marketing early. But while it’s normal to run out of content ideas, you shouldn’t allow it to stop you. How Do You Come Up With Great Content Ideas? How Do You Brainstorm Content Ideas?

Content 98

Content Social Media Brand Awareness Content Marketing 98

Content Hacker

MAY 11, 2023

Content marketing is now worth over $600 billion , and article creation is the number one outsourced activity for businesses. But what is the biggest bottleneck for scaling content creation? In the past, when you wanted to scale content creation, you were forced to expand your human power — with all its flaws.

Agency 86

Agency Healthcare Content Creation Writing 86

Content Hacker

APRIL 28, 2023

In contrast, specialized AI tools like Content at Scale focus solely on one particular task — in this case, creating optimized long-form blogs that rank well on search engines like Google. Short-Form Content Generation with ChatGPT ChatGPT Pro is one of the only tools I use for short-form AI content creation.

Content 86

Content Content Creation Keywords Creativity 86

BKA Content

APRIL 24, 2024

Mapping content involves planning the best way to reach your target customers at every stage of the buyer’s journey. Put simply, your content needs the correct: Objectives Audience Topic Timing Platform When you put the who, what, why, where and how together, you have the recipe for content marketing success.

Landing Page 67

Landing Page Content Social Media Keywords 67