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Understanding & Demonstrating Google E-E-A-T: A Complete Guide

Backlinko

Expertise : the level of skill and knowledge demonstrated by the content creator. Google expects content to come from individuals with genuine expertise in the topic they’re discussing. Authoritativeness : the authority and reputation of the content creators or the site itself.

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The 20+ Best Copywriting Blogs to Bookmark & Follow Now

Smart Blogger

Whether you’re a business owner, blogger, content creator, freelance writer, or freelance copywriter, mastering the art of writing emotionally compelling website copy is essential for: Attracting ideal customers. Knowing how to reach and speak to your target audience is a skill that pays handsomely. SmartBlogger. Copy Hackers.

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Google Search Quality Guidelines: What You Need to Know

The Hoth

Assessing Main Content Quality and Optimization. Main Content or MC is any part of a web page that directly helps the page achieve its goal. For example, helping an audience or solving a problem. . Hospitals near me] (given that the user has allowed geolocation). Source: Google Search Quality Guidelines 2021.

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How to Stay Creative With an SEO-Driven Content Strategy

Moz

I could only hope our audience would be interested as well. While we developed a pulse for understanding what our readers liked from reviewing top viewed posts from the past, our process didn't enable us to develop content that matched what our potential readers wanted from us. Use multimedia to freshen up old content.

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4 Real-Life Ledes: Why They Work (and What Could Be Better)

Content Marketing Institute

Shows an understanding of the audience by including their challenge (late nights at office) and their aspiration (leaving responsibilities behind for a far-off location). Ledes can show understanding of audience by including their challenge, says @AnnGynn. Recognize your audience. Speak to your (more defined) audience.

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How to Take Your Travel Content on a Better Trip

Content Marketing Institute

And, judging from the sheer number of content creators who operate in this space, I’m not the only one. and host of the Travel, Tourism, and Hospitality Lab at Content Marketing World 2018 , travel is one of the only industries where the place you do business matters just as much as the business you do.