Neil Patel

NOVEMBER 11, 2020

More than just a preferred list of grammar rules, an editorial style guide provides your content team with guidelines for the creation of useful, on-brand content. An editorial style guide ensures a standard baseline for quality and consistency. This will become more critical as your in-house editorial team grows.

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ProBlogger

JULY 30, 2014

Not only will this improve the originality of your content, it will also mean your news stories are more relevant to your target audience. Your office address should be easily viewable and all of your editorial team should have profile pages with images and email addresses included. Accountability is also a must.

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Content Marketing Institute

MARCH 6, 2018

Your plans also need to allow for flexibility since your content will likely need to be adapted to shifting business priorities, emerging tech trends, audience preferences, and other changes over time. Clearly define your preferred tone, voice, and stylistic standards that all of your content should stick to. Click To Tweet.

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