Remove Audience Remove Digital Media Remove Text Remove Writing Style
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Become an Expert Product Content Strategist: Your 101 Guide

Content Hacker

For example, the text you read inside an app or software — the user interface, forms, buttons, prompts, and more — is all product content. To do this, product content strategists must have an in-depth understanding of the company’s target audience , as well as the product itself. Develop messaging strategies. The difference?

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40 Bloggers to Watch in 2011

ProBlogger

writes the content that his audience needs to hear, rather than wants to hear. One trend that I’ve noticed is how many bloggers are leveraging their audience to deliver widespread social good. However, I feel that she has a lot of potential and that she has so much more to bring to her audience. Random Acts of Greatness.

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Is Your Brand Style Guide Complete?

The Hoth

inconsistent colors, wildly different writing styles, etc.), Enter the brand style guide , a necessity for any business wanting to maintain a consistent brand personality across multiple channels, such as its social media profiles, marketing content, and videos. If your branding is all over the place (i.e.,

Brand 52