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Curating Your Business Blog and How I Can Help

Melanie Saxton

Producing one well-research and well-designed blog post can take anywhere from an hour to three hours, depending on keywords, keyphrases, image permissions, outbound links, internal links, headings, subheadings, text length, and more. Believe me, I trained to produce online content through graduate coursework in digital media.

Blog 130
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15 Best Content Writing Tools in 2023

Write Freelance

But in the modern day, content writers who write for digital media need an arsenal of tools under their wing. You are trying to capture the attention of a very specific target audience while also trying to convince Google that you should be at the top of the SERPs. But unfortunately, you may not even notice them until later.

Writing 130
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What Is CTR? And How You Can Improve It

Backlinko

If you don’t keep tabs on it, you might struggle to determine which content resonates the most with your audience. And here’s an example of what a Shopping ad looks like: Google SERP – Shopping Ad Clicking on the blue text or image within one of these Shopping ads will contribute to the CTR. Why Is CTR Important?

IT 103
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10 Automated Video Creation Tools, Tips, and Resources

Neil Patel

All you have to do is repackage those valuable tidbits and present them to your audience. Let’s say you recorded a podcast this week and released it to your audience. For example, you can rapidly A/B test different format styles, or try two highlights against each other to see what resonates with your audience. Here’s how.

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Digital Asset Management: What It Is and Why You Need It

Content Marketing Institute

Editor’s note: The following is adapted from the author’s book, Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice , published by Rosenfeld Media and copyright by Real Story Group. Navigating all this digital media creates challenges for consumers and enterprises alike.

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Become an Expert Product Content Strategist: Your 101 Guide

Content Hacker

For example, the text you read inside an app or software — the user interface, forms, buttons, prompts, and more — is all product content. To do this, product content strategists must have an in-depth understanding of the company’s target audience , as well as the product itself. Develop messaging strategies. The difference?

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How a Winery Crushed Its Content Marketing With Video

Content Marketing Institute

Do you find yourself running out of ideas for videos your audience will love? What stories could you tell about your business – and bring to life on video – that would surprise your audience? What stories could you tell about your business that would surprise your audience, asks @marciarjohnston. Highlight the unexpected.