Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. Jessica Best , director of data-driven marketing, Barkley . 50,000: Launch an audience research and partial website redesign project.

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Content Marketing Institute

DECEMBER 11, 2017

I worked on projects for ABC News, HBO, The New York Times and Frontline – always as a freelancer. The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Independent journalists & bloggers look at syndicated content as a way to build audiences.

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Editorial Team Editorial Content Creator Content 85

BKA Content

NOVEMBER 14, 2022

What matters is that the legal writer you choose has an intimate understanding of your target audience and its needs and that he or she can produce quality, well-researched and original content that provides readers with the value they seek. However, that does not mean you should forego content marketing in favor of traditional marketing.

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Content Writer Writer Content Copywriter 52

Content Marketing Institute

DECEMBER 1, 2017

How often do you read the weekend posts on Content Marketing Institute the day they’re published? Before I joined the CMI editorial team in September, the same was true for me. Some of you might be wondering about two weekend stalwarts – the PNR: This Old Marketing podcast and the Content Strategy for Marketers newsletter.

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Publisher Publishing Publishing Editorial 95

Content Marketing Institute

DECEMBER 18, 2017

Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha). As I came close to graduation, I felt like sports marketing was something I’d be good at. I was lucky enough to get an internship with the Cleveland Cavaliers, the professional basketball team, after graduation.

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Insurance Editorial Team Communication Editorial 106

Content Marketing Institute

OCTOBER 30, 2018

There is a way to solve that problem, and create content that Google loves, while building a library of content that’s super useful to your target audience. It’s used by both B2B and B2C organizations to streamline their content marketing strategy. In the example, the pillar topic would be content marketing strategy.

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Editorial Team Content Manufacturing Keywords 102

Content Marketing Institute

MAY 21, 2018

Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run. This makes them excellent fact-checkers and concise writers, but they often dislike self-promotion and find the principles of marketing foreign.

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Writer Content Freelance Editorial Team 106

Smart Blogger

NOVEMBER 15, 2022

This site is filled with helpful how-to articles on copywriting , content writing, writing contests , content marketing , article writing, and SEO writing. Every editor and every client has unique needs, audiences, and styles. More from Jon: You want to work with businesses that have money to spend on marketing.

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Freelance Writing Portfolio Proofreader 126

ProBlogger

JULY 30, 2014

As Google’s algorithms get ever more efficient at filtering out good content from bad, more and more companies are turning to content marketing and guest posting to increase their Google page rank and appear higher up searches. In the world of content marketing, creating high quality posts is just part of the story. Quality of content.

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SEO Editorial Team Content Management System Editorial 52

ProBlogger

APRIL 27, 2016

Do you consider all specifics of your content and audience when it comes to promotion? The trick is, create content which will be useful for the audience that is much broader than yours. Useful content is one aimed at solving a problem of your target audience. 2) Audience. This is a guest contribution from Emily Johnson.

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Editorial Team Promotion Freelance Editorial 34

Content Marketing Institute

OCTOBER 8, 2018

Can you quantify the impact of your video content on your marketing goals? Can you quantify the impact of your #video content on your marketing goals, asks @apricot_amir. Having been immersed in online video pre-YouTube, I don’t think marketers have pushed this wonderful medium as hard as they could over the last few years.

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Marketing Editorial Team Promotion Social Media 108

Content Marketing Institute

MARCH 27, 2018

Influencer marketing is a well-known, and perhaps, mature channel for many content marketers. Unfortunately, though, a significant swath of marketers is not leveraging influencers in the marketing mix. This is ill-advised because studies show that every dollar invested in influencer marketing returns $6.50

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Recruitment Marketing Brand Awareness Editorial Team 104

Content Marketing Institute

NOVEMBER 1, 2018

Want to be a better content marketer? Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced. Only 5% of the least successful content marketers rate their organizations as expert or advanced in content tech proficiency.

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Content Marketing Marketing Content Editorial Team 111

Content Marketing Institute

DECEMBER 29, 2017

Clearly, you’ll be in good company if you “steal” the content marketing ideas in this column. In fact, it’s becoming a tradition (and some might say a stolen idea) for CMI to offer cool tips gathered from some of the hottest marketing talents in the business. This year we steal from the Content Marketer of the Year finalists.

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Content Marketing Marketing Editorial Content 98

Content Marketing Institute

JANUARY 10, 2018

Your team has developed audience personas and knows which topics and keywords resonate with your audience. You begin assigning the content marketing work. And then you hit a wall: You can’t find enough quality content creators to join the team. HANDPICKED RELATED CONTENT: Building Your Content Marketing Team?

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Content Creator Script Editorial Team Portfolio 98

Content Marketing Institute

JUNE 27, 2018

We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. And not just for in-house research.

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Collaboration Content Editorial Editorial Team 109

Content Marketing Institute

OCTOBER 26, 2017

If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. For most of his 15-plus years in marketing, Vishal has been his organization’s only resource for marketing, communications, and media relations.

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Pharmaceutical Landing Page Marketing Editorial Team 95

Content Marketing Institute

OCTOBER 25, 2017

The ads weren’t necessarily bad, they were simply not reaching the right audience. When it comes to Facebook advertising, it is crucial to know your customers well enough to create a highly targeted Facebook ad audience. You must have a good audience match for people to engage with your campaign. KarolaKarlson Click To Tweet.

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Advertising Landing Page Editorial Team Creativity 104

Content Marketing Institute

JANUARY 30, 2019

A few short years ago, simply writing useful articles regularly was enough to keep your audience engaged and see your SEO rankings steadily grow. With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. HANDPICKED RELATED CONTENT: Editorial Calendar Tools and Templates.

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Editorial Editorial Team Collaboration Social Media 91

Content Marketing Institute

AUGUST 1, 2018

Your editorial should tell 1 story instead of many disconnected pieces, says @MicheleLinn. While there are many ways to do this, one approach that works well is to use a survey-based research project to bring focus to all of your editorial. If you are in a crowded industry, such as, ahem , content marketing, focus on a niche.

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Editorial Content Editorial Team Projects 78

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

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Brand Content Storytelling Editorial Team 102

Content Marketing Institute

APRIL 20, 2018

Like all content marketers, you want readers to get the most out of your content. Use it to manage lists of keywords to help you optimize content for search engines, build a content calendar to keep track of deadlines and assignments, and measure the metrics and audience feedback for your repurposed posts. irinaweber048 Click To Tweet.

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Editorial Team Content Social Media Collaboration 102

Content Marketing Institute

MAY 24, 2018

By partnering, you increase the content’s potential audience. The more partners, the bigger the audience. Your lead goal is something to consider as you choose your partners and define the project because you want to cast a wide net but still attract the best leads you can. How many partners do you need? Find your sweet spot.

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Content Editorial Team Promotion Social Media 102

Content Marketing Institute

JANUARY 26, 2018

Between Content Marketing Institute writers and guest contributors, we’ve covered basic content calendar tips (including templates and examples) thoroughly over the years. But as your organization’s content marketing maturity increases, you may outgrow your existing approach. How will you know? A content calendar by any other name.

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Editorial Government Content Editorial Team 111

Content Marketing Institute

MARCH 6, 2018

Unless today is your first day as a content marketer, you’re aware of how essential a documented strategy is to achieving content marketing success. I recommend starting with our Content Marketing Strategy Essentials guide and branching off from there. What’s in an editorial plan? It really is that important.

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Content Marketing Institute

AUGUST 6, 2018

What if you could ask today’s influential online marketers one question: “What social media tool is your all-time, desert-island, can’t-live-without favorite?”. What follows are – by any list or metric – 51 big names in online marketing, content marketing, and e-commerce along with their top social-media tool and reason for loving it.

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