Content Marketing Institute

DECEMBER 7, 2018

Rapid advances in AI technologies mean marketing automation is no longer optional. It’s a mainstay of modern marketing. Not all content marketing tasks can or should be automated. Email marketing. 68% of companies take at least a week to produce one marketing #email via @litmusap. The paid version ($11.66

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Content Marketing Proofreader Marketing Editorial Team 96

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. What’s the best way for the marketing and media teams to relate to each other? What can organizations do to ensure that the brand –and its audiences – benefit?

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Management Electronics Media Architecture 72

The Write Life

JANUARY 9, 2024

Payment: No monetary compensation, but author bio and links will promote you to their audience. Chicken Soup for the Soul The brand’s popularity and the high volume of stories in each book make Chicken Soup for the Soul an exciting market for authors. Each volume features 101 true stories submitted by writers just like you.

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Writing Editorial Team Entertainment Editorial 98

Content Marketing Institute

JANUARY 2, 2019

Each of those quotes continues to inspire me and impact the way I think about content marketing. Today, to kick off the new year, the CMI editorial team asked me to share some more quotes. Much of the work we need to do as marketers – and, more importantly, as makers – requires us to think and create. Absolutely.

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Content Marketing Marketing Content Editorial Team 91

Content Marketing Institute

AUGUST 23, 2018

Almost all B2C and 96% of B2B brands rely on internal resources to execute their content marketing program. These in-house providers range from small or centralized teams serving the entire organization to individuals leading department efforts. But what makes a team exceptional? It is all in how you grow it. Click To Tweet.

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Content Marketing Marketing Editorial Team Search Engine Optimization 89

Content Marketing Institute

NOVEMBER 30, 2017

Here’s one way to tell: Look at your marketing content. A few years ago, the team took a hard look at the company’s content and found that it was heavily oriented toward what Red Hat sells (IaaS solutions, PaaS solutions, Linux solutions, and so on). Anna isn’t suggesting marketers abandon product-oriented content.

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Content Editorial Editorial Team Content Marketing 222

Neil Patel

NOVEMBER 11, 2020

As a digital marketer, you know just how important the tone and message of your blog are to the overall success of your business. The best way to ensure your site is editorially cohesive is with an editorial style guide. This article will walk you through the basics of an editorial style guide. Voice and Tone.

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Editorial Editorial Team Freelance Utilities 145

Publishing Trends

AUGUST 1, 2023

At Penguin Children’s , Gerard Mancini , vice president, executive director managing editorial & production editorial will retire in December. Mancini joined the Viking Children’s editorial team in the fall of 1985. Yasmeen Doogue-Khan joins as marketing & PR executive.

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Agency Editorial Editorial Team Copy Editor 62

Content Marketing Institute

DECEMBER 19, 2018

4 Reasons You Should Act on Influencer Marketing. Created by an in-house editorial team, with help from publishing company McSweeney’s, the content includes personal essays, comedic advice columns, and other stories about resting, relaxing, and recharging. A cheesy marketing stunt? Moleskine creates the Fold ( February ).

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Content Marketing Government Marketing Food 85

Content Marketing Institute

JUNE 18, 2018

Video options abound, particularly given its growing influence on content marketing success. Companies incorporating video content in their marketing strategy see 41% more search traffic than businesses without video, according to an Aberdeen study shared by HubSpot. Give your audience more reasons to convert. Click To Tweet.

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Website Editorial Team Landing Page Content Creator 108

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Regardless of whether those syndicated articles find the eyeballs or languish on pages unseen, one segment of the audience sees everything: search engines. Click To Tweet. SEO Click To Tweet.

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Editorial Team Editorial Content Creator Content 85

Content Marketing Institute

APRIL 27, 2018

I never thought I could use it to build an audience. You can drive a flood of leads with a relevant and enticing call to action like this one from an earlier version of Foundr’s profile (“Get Our Free Instagram Marketing 101 Issue!”). The final step in engaging effectively with your audience is to post the right way.

Landing Page 108

Landing Page Editorial Team Editorial Social Media 108

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. Jessica Best , director of data-driven marketing, Barkley . 50,000: Launch an audience research and partial website redesign project.

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Content Marketing Marketing Content Content Creation 102

Content Marketing Institute

JANUARY 2, 2018

Christin Kardos leads social media for Convince and Convert, an organization that teaches marketers how to be socially savvy. As marketers and businesspeople, we know social presents tremendous opportunities for business … but when it’s used only as a broadcast channel, you’re failing to make connections. Essential social mindset.

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Social Media Management Media Editorial Team 109

Content Marketing Institute

MARCH 5, 2018

Define your audience. Figure out who you are trying to connect with and ask yourself whether you have the expertise or credibility to satisfy that audience. As with any content marketing initiative, avoid the one-and-done approach. Now consider which platform(s) make the most sense for your audience and business needs.

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Editorial Team Entertainment Content Creator Editorial 105

Content Marketing Institute

NOVEMBER 20, 2017

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. Try #artificialintelligence in your B2B marketing and don’t wait, says @PaulRoetzer. As a marketer, you’ll never have to understand artificial intelligence in depth.

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Marketing Content Agency Content Marketing 104

Content Marketing Institute

JANUARY 24, 2019

The massive amounts of social data, growing number of demands and requests from customers through social platforms, and evolving best practices make it easy for marketers to get overwhelmed. HANDPICKED RELATED CONTENT: How to Build a Smart Yet Simple Social Media Marketing Plan [Template]. says @AliceOh_. Click To Tweet. Account ages.

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Social Media Media Editorial Team Collaboration 97

Content Marketing Institute

SEPTEMBER 19, 2018

English-speaking markets are attractive, but for most niches, they’re also the most competitive. If you want results with less effort – and it makes sense for your audiences – think about localized markets. Building a multi-language content marketing team doesn’t require a huge budget, but it requires some thought and planning.

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Editorial Team Contractor Freelance Content 98

Content Marketing Institute

OCTOBER 15, 2018

Our content was too academic and didn’t resonate with our audience. When we focused on making it more readable for our audience, business grew. Content marketers deliver a wealth of ideas and information, but it’s not always presented in the best way. Poor readability is a signal that you’re not looking after your audience.

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Medical Proofreader Government Editorial Team 93

Content Marketing Institute

DECEMBER 4, 2018

Taken for its denotative meaning, clickbait does what all content marketers want – it entices the audience to click on the headline and consume their content. So why does clickbait show up on lists, including Facebook’s , of content marketing mistakes or practices to avoid ? Barnum still entertained his audience.

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Content Editorial Team Entertainment Content Creator 95

Content Marketing Institute

DECEMBER 1, 2017

How often do you read the weekend posts on Content Marketing Institute the day they’re published? Before I joined the CMI editorial team in September, the same was true for me. Some of you might be wondering about two weekend stalwarts – the PNR: This Old Marketing podcast and the Content Strategy for Marketers newsletter.

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Publisher Publishing Publishing Editorial 95

Content Marketing Institute

JANUARY 15, 2019

Audiences watch livestreams differently than they consume videos. Audiences of non-live videos expect more. Saving your live video gives you the chance to take more editorial control over the broadcast to make changes and improve the quality. Audiences expect more from on-demand video, says @IamAaronAgius Click To Tweet.

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Landing Page Editorial Team Editorial Brand Awareness 90

BKA Content

NOVEMBER 14, 2022

What matters is that the legal writer you choose has an intimate understanding of your target audience and its needs and that he or she can produce quality, well-researched and original content that provides readers with the value they seek. However, that does not mean you should forego content marketing in favor of traditional marketing.

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Content Writer Writer Content Copywriter 52

Content Marketing Institute

OCTOBER 16, 2018

Write for your niche audience persona – Each business has (or should have) a unique value proposition to offer a unique set of customers. Specifically, that’s the audience persona you created when you put together your content marketing strategy. Grow your tech skills to better your content marketing.

Content 100

Content Editorial Team Keywords Construction 100

Content Marketing Institute

DECEMBER 18, 2017

Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha). As I came close to graduation, I felt like sports marketing was something I’d be good at. I was lucky enough to get an internship with the Cleveland Cavaliers, the professional basketball team, after graduation.

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Insurance Editorial Team Communication Editorial 106

Content Marketing Institute

OCTOBER 30, 2018

There is a way to solve that problem, and create content that Google loves, while building a library of content that’s super useful to your target audience. It’s used by both B2B and B2C organizations to streamline their content marketing strategy. In the example, the pillar topic would be content marketing strategy.

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Editorial Team Content Manufacturing Keywords 102

Content Marketing Institute

JUNE 19, 2018

Ready to take your content marketing expertise to the next level? HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. HANDPICKED RELATED CONTENT: How Topic Modeling Can Strengthen Your SEO and Content Marketing Strategy. Use whatever your audience might find relevant and helpful.

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SEO Editorial Team Editorial Search Engine Optimization 100

Content Marketing Institute

MAY 21, 2018

Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run. This makes them excellent fact-checkers and concise writers, but they often dislike self-promotion and find the principles of marketing foreign.

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Writer Content Freelance Editorial Team 106

Content Marketing Institute

NOVEMBER 12, 2017

HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. For example, if an audience is known to love a certain team, Quill can write a story that softens the blow when that team loses. Now, let’s meet the writing AIs behind three leading publications.

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Content Creation Content Editorial Team Storytelling 107

Content Marketing Institute

OCTOBER 22, 2018

Many marketers are taught to use this metric to decide which keywords they want to target when optimizing their pages for search. Because the sites are not targeting the same topic or audience, Google triggers a manual penalty and the additional backlinks backfire. Cover image by Joseph Kalinowski/Content Marketing Institute.

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Editorial Team Keywords Medical Engineering 85

Smart Blogger

NOVEMBER 15, 2022

This site is filled with helpful how-to articles on copywriting , content writing, writing contests , content marketing , article writing, and SEO writing. Every editor and every client has unique needs, audiences, and styles. More from Jon: You want to work with businesses that have money to spend on marketing.

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Freelance Writing Portfolio Proofreader 126

ProBlogger

JULY 30, 2014

As Google’s algorithms get ever more efficient at filtering out good content from bad, more and more companies are turning to content marketing and guest posting to increase their Google page rank and appear higher up searches. In the world of content marketing, creating high quality posts is just part of the story.

SEO 52

SEO Editorial Team Content Management System Editorial 52

Content Marketing Institute

JANUARY 18, 2018

Today’s savvy content marketers are at least eyeing if not yet adopting the business model established by media organizations. In this model, content has one main job : to build a loyal audience of subscribers. But how do traditional marketers make the switch? It seeks to retain and influence unique audiences.

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Publisher Publishing Publishing Editorial Team 109

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

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Content Creator Audience Script Content 100

Content Marketing Institute

MARCH 27, 2018

Influencer marketing is a well-known, and perhaps, mature channel for many content marketers. Unfortunately, though, a significant swath of marketers is not leveraging influencers in the marketing mix. This is ill-advised because studies show that every dollar invested in influencer marketing returns $6.50

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Recruitment Marketing Brand Awareness Editorial Team 104

Content Marketing Institute

MAY 29, 2018

Are you struggling with too much content marketing work? The following is list of tools that will help you save time and become more effective with your content marketing: 1. HANDPICKED RELATED CONTENT: How to Do a Competitive Content Marketing Analysis. Mintent: Build your editorial calendar (free version).

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Content Marketing Editorial Marketing Content 106

Content Marketing Institute

NOVEMBER 22, 2018

As content marketers, we are always reminded of the need to focus on our audience and their needs. In a way, this relationship gives each marketer the privilege of mentoring consumers by the thousands. Document your content marketing mission statement.”. If you document it, you can achieve it. You will make a mistake.

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Content Marketing Marketing Content Editorial Team 89