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Brand Narratives: A Guide to Creating a Brand Story With Gen AI

Grammarly

This sentiment may be especially applicable to brand marketing. Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Read on to learn how to create an irresistibly compelling, intricately tailored, and deeply impactful brand story with AI.

Brand 91
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How to Evolve Your Storytelling for Better Engagement and Conversion

Contently

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Regardless, fitting smaller stories into your larger brand narrative and defining where they fall within the funnel will drive a lot of your strategic decisions.

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How Brands Use Blogs to Power Conversion Marketing

ContentWriters

But crafting compelling blogs that create real business impact takes strategic planning. This post explores how blogs can be used to engage audiences and catalyze conversion marketing, from building email lists to boosting sales. What Is a Blog Conversion? How Do Blogs Factor Into Conversion Marketing?

Brand 59
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Tips for Writing, Publishing, and Promoting an E-book to Build Your Personal Brand

Credible Content

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership.

Promotion 130
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Why Is Brand Consistency Important? 7 Ways to Ensure Your Brand Stays On Message

Grammarly

A brand is more than just one thing. Brand identity encompasses everything from the name and logo to the voice and tone of business communications to experiential details, like the tip jar by the cash register. Research confirms that quality, consistent communication retains customers and impacts the brand experience.

Brand 106
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4 Strategies to Make Your Fintech Content More Engaging

Contently

But if you’re not able to make the content engaging, you may be doing your brand a disservice. Fintech brands are smart to ask themselves whether their content could be improved. Are you doing enough to differentiate your company from the competition and create an engaging brand persona?

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Key Steps for Finding the Best Influencers for Your Brand

Contently

In fact, Contently client data shows that 14% of customers take action if they come to the brand’s website from a referral page. Get clear about who you want to engage to find the right influencer partner. This is distinct from what you, as a brand, want the audience members to know. Look beyond celebrity influencers.

Brand 133