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How to Use Inbound Content Marketing Magic to Boost Your Biz

Content Hacker

Define Your Goals and Objectives Before you start creating your inbound content strategy, it’s important to define your goals and objectives. Are you trying to increase brand awareness or generate more leads? A content calendar keeps you organized and accountable, so you can produce great content consistently.

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Establishing Topical Authority is Your Secret to SEO Success

The Hoth

Yet, if you’re a domain with strong topical authority, you’re far more likely to appear in featured snippets and SGE’s AI Snapshot – which will boost your brand awareness and generate lots of traffic. Topical relevance is another important concept for SEO, but it refers to how relevant your content is for a given search query.

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The Ultimate Jump-Start Guide to Content Marketing

Intergrowth

Here are just a few of the key reasons why you should invest in content marketing : Rank higher in Google search results. Control the conversation about your brand, products, and services. Build brand awareness. Thought Leadership Content makes you an authority in your industry or niche.

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103 Marketing Buzzwords to Know in 2023 [+ Beyond]

Intergrowth

Long-Form and Short-Form Content Long-form content refers to posts and articles that are more than 1000 words (2000-3000 on average). Short-form content should have a target word count of 300–600 words. You need to build awareness around your brand.

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End-to-End Digital Content Strategy for Innovative CMOs

Contently

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams.

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