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What is Evergreen Content and How to Use it to Build Your Brand

Express Writers

When building your brand’s online presence, content is crucial. It’s proven to be a tried-and-true way to build brand awareness, generate traffic, and establish thought leadership. 10% even said it generates the highest return on investment for their brand. At the end of the day, evergreen content is valuable.

Brand 67
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End-to-End Digital Content Strategy for Innovative CMOs

Contently

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. Leverage Data Analytics Tools to Drive Your Decisions.

Editorial 105
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The Ultimate Jump-Start Guide to Content Marketing

Intergrowth

Here are just a few of the key reasons why you should invest in content marketing : Rank higher in Google search results. Control the conversation about your brand, products, and services. Build brand awareness. Thought Leadership Content makes you an authority in your industry or niche.

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How to Use Inbound Content Marketing Magic to Boost Your Biz

Content Hacker

Define Your Goals and Objectives Before you start creating your inbound content strategy, it’s important to define your goals and objectives. Are you trying to increase brand awareness or generate more leads? These can help illustrate complex concepts in an easy-to-understand way.

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7 Things You Need to Do After Publishing New Content

Contently

Figure out what cross-functional team members need to be involved in promoting and distributing the content before it’s created. The right workflows for content help measure performance accurately and inform key stakeholders of its progress. Such a strategy can help you accurately determine whether your content helped drive ROI.

Publisher 145
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103 Marketing Buzzwords to Know in 2023 [+ Beyond]

Intergrowth

Long-Form and Short-Form Content Long-form content refers to posts and articles that are more than 1000 words (2000-3000 on average). Short-form content should have a target word count of 300–600 words. You need to build awareness around your brand.

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Establishing Topical Authority is Your Secret to SEO Success

The Hoth

Yet, if you’re a domain with strong topical authority, you’re far more likely to appear in featured snippets and SGE’s AI Snapshot – which will boost your brand awareness and generate lots of traffic. Topical relevance is another important concept for SEO, but it refers to how relevant your content is for a given search query.

SEO 59